# What does Borroughs use? Borroughs (borroughs.com) shows public evidence of 25 tools, according to runsonwhat (last checked 2026-10-07). - Industry: Consumer Goods - Size: 51–200 employees - Based in: Kalamazoo, United States - Founded: 1938 - LinkedIn: https://www.linkedin.com/company/borroughs ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code | | | [WooCommerce](https://www.runsonwhat.com/reverse/woocommerce) | Website & CMS | Website code | | | [Simpli.fi](https://www.runsonwhat.com/reverse/simplifi) | Ads & Pixels | Website code | | | [Emma](https://www.runsonwhat.com/reverse/emma-email) | Marketing | Email records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Have I Been Pwned](https://www.runsonwhat.com/reverse/hibp) | Security & Compliance | DNS verification records | | ## FAQ ### What tools does Borroughs use? As of October 2026, runsonwhat has found 25 tools at Borroughs (borroughs.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and WP Engine. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Apple Business and Let's Encrypt. Last checked October 7, 2026. ### What cloud does Borroughs run on? Borroughs uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine and code on borroughs.com. WP Engine is used by 50,375 companies runsonwhat tracks. ### What email provider does Borroughs use? Borroughs uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 698,166 companies runsonwhat tracks. ### What analytics tools does Borroughs use? Borroughs uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on borroughs.com. Google Analytics is used by 846,915 companies runsonwhat tracks. ### What is Borroughs's website built with? Borroughs uses WordPress for its website, alongside Yoast SEO, Elementor and WooCommerce, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on borroughs.com. WordPress is used by 579,701 companies runsonwhat tracks. ### What marketing software does Borroughs use? Borroughs uses Emma for marketing, according to runsonwhat (October 2026). runsonwhat found Emma through email records that authorize Emma. Emma is used by 2,755 companies runsonwhat tracks. ### Does Borroughs use jQuery? Yes. runsonwhat found jQuery at Borroughs through jQuery code on borroughs.com. jQuery is a Frontend tool used by 893,910 companies runsonwhat tracks. ### Which companies have a tech stack similar to Borroughs's? The companies with the stacks most like Borroughs' are Madison Children's Museum, Heartland Credit Union - Springfield, Il, Oshkosh Community Ymca and Innovative Openings, according to runsonwhat (October 2026). Each shares 4 to 14 tools with Borroughs, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Borroughs uses? runsonwhat reads public records only. Of the 25 tools at Borroughs, 15 were found through code on borroughs.com, 7 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and borroughs.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/borroughs.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.