# What does Boots UK use? Boots UK (boots.com) shows public evidence of 26 tools, according to runsonwhat (last checked 2026-10-17). - Industry: Retail - Size: 10,000+ employees - Based in: Nottingham, United Kingdom - Founded: 1849 - LinkedIn: https://www.linkedin.com/company/boots ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [SAP Customer Data Cloud](https://www.runsonwhat.com/reverse/sap-customer-data-cloud) | Auth & Identity | Custom domain | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Dynatrace](https://www.runsonwhat.com/reverse/dynatrace) | Monitoring | DNS verification records | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | DNS verification records | | | [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Custom domain | | | [Epsilon](https://www.runsonwhat.com/reverse/epsilon) | Marketing | Custom domain | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | DNS verification records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | | [hCaptcha](https://www.runsonwhat.com/reverse/hcaptcha) | Security & Compliance | Website code | | | [Imperva](https://www.runsonwhat.com/reverse/imperva) | Security & Compliance | Custom domain, Website code | | | [Box](https://www.runsonwhat.com/reverse/box) | Collaboration | DNS verification records | | | [Cisco Secure Email](https://www.runsonwhat.com/reverse/cisco-email) | Security & Compliance | Email records | | | [Pexip](https://www.runsonwhat.com/reverse/pexip) | Collaboration | DNS verification records | | | [Lucid](https://www.runsonwhat.com/reverse/lucid) | Collaboration | DNS verification records | | | [Queue-it](https://www.runsonwhat.com/reverse/queue-it) | Security & Compliance | Custom domain | | ## Recent changes at Boots UK - 2026-10-17: started using [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) ## FAQ ### What tools does Boots UK use? As of October 2026, runsonwhat has found 26 tools at Boots UK (boots.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Fastly. Application: SAP Customer Data Cloud. Data & Observability: Dynatrace. Go-to-market: Trustpilot, Salesforce Marketing Cloud and Epsilon. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 17, 2026. ### What cloud does Boots UK run on? Boots UK uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services. Amazon Web Services is used by 145,628 companies runsonwhat tracks. ### What email provider does Boots UK use? Boots UK uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 710,131 companies runsonwhat tracks. ### What marketing software does Boots UK use? Boots UK uses Trustpilot for marketing, alongside Salesforce Marketing Cloud and Epsilon, according to runsonwhat (October 2026). runsonwhat found Trustpilot through a DNS verification record for Trustpilot. Trustpilot is used by 15,982 companies runsonwhat tracks. ### What does Boots UK use for login and identity? Boots UK uses SAP Customer Data Cloud for sign-in and identity, according to runsonwhat (October 2026). runsonwhat found SAP Customer Data Cloud through a subdomain that points at SAP Customer Data Cloud. SAP Customer Data Cloud is used by 842 companies runsonwhat tracks. ### What monitoring tools does Boots UK use? Boots UK uses Dynatrace for monitoring, according to runsonwhat (October 2026). runsonwhat found Dynatrace through a DNS verification record for Dynatrace. Dynatrace is used by 4,605 companies runsonwhat tracks. ### Does Boots UK use Cloudflare? Yes. runsonwhat found Cloudflare at Boots UK through Cloudflare code on boots.com. Cloudflare is a CDN & Edge tool used by 702,675 companies runsonwhat tracks. ### Has Boots UK changed tools recently? Yes. On runsonwhat's rechecks, Boots UK started using Salesforce Marketing Cloud (latest on October 17, 2026). A change counts only between two checks of boots.com done the same way. ### Which companies have a tech stack similar to Boots UK's? The companies with the stacks most like Boots UK's are Foot Locker, Christopher & Banks, Finish Line and Kids Foot Locker, according to runsonwhat (October 2026). Each shares 7 to 9 tools with Boots UK, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Boots UK uses? runsonwhat reads public records only. Of the 26 tools at Boots UK, 15 were found through DNS records, 7 through subdomains that point at the vendor, 2 through email records and 2 through code on boots.com. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and boots.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/boots.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.