# What does booking.com use?

booking.com (booking.com) shows public evidence of 59 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Travel
- Size: 10,000+ employees
- Based in: Amsterdam, Netherlands
- Founded: 1996
- LinkedIn: https://www.linkedin.com/company/booking.com

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain, Website code | 2025-06 |
| [HPE GreenLake](https://www.runsonwhat.com/reverse/hpe-greenlake) | Hosting & Cloud | DNS verification records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |
| [MongoDB Atlas](https://www.runsonwhat.com/reverse/mongodb) | Backend & Database | DNS verification records |  |
| [Okta](https://www.runsonwhat.com/reverse/okta) | Auth & Identity | Custom domain | 2025-11 |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Dynatrace](https://www.runsonwhat.com/reverse/dynatrace) | Monitoring | DNS verification records |  |
| [Naver Analytics](https://www.runsonwhat.com/reverse/naver-analytics) | Analytics | Website code |  |
| [Qualtrics](https://www.runsonwhat.com/reverse/qualtrics) | Analytics | Custom domain |  |
| [EcoStruxure IT](https://www.runsonwhat.com/reverse/ecostruxure-it) | Monitoring | DNS verification records |  |
| [Grafana](https://www.runsonwhat.com/reverse/grafana) | Monitoring | Custom domain |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Custom domain |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code |  |
| [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code |  |
| [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code |  |
| [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Email records |  |
| [ID5](https://www.runsonwhat.com/reverse/id5) | Ads & Pixels | Website code |  |
| [Redocly](https://www.runsonwhat.com/reverse/redocly) | Support & Docs | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records, DNS verification records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | DNS verification records, Website code |  |
| [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code |  |
| [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records |  |
| [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records |  |
| [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records |  |
| [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records |  |
| [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records |  |
| [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records |  |
| [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records |  |
| [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records |  |
| [SparkPost](https://www.runsonwhat.com/reverse/sparkpost) | Email Delivery | Custom domain |  |
| [Docker](https://www.runsonwhat.com/reverse/docker) | Dev Tools | DNS verification records |  |
| [Workplace from Meta](https://www.runsonwhat.com/reverse/meta-workplace) | Collaboration | DNS verification records |  |
| [HackerOne](https://www.runsonwhat.com/reverse/hackerone) | Security & Compliance | Website config |  |
| [Wrike](https://www.runsonwhat.com/reverse/wrike) | Collaboration | DNS verification records |  |
| [SafeBase](https://www.runsonwhat.com/reverse/safebase) | Security & Compliance | Custom domain | 2026-04 |
| [Palo Alto Networks](https://www.runsonwhat.com/reverse/paloalto) | Security & Compliance | DNS verification records |  |
| [Pexip](https://www.runsonwhat.com/reverse/pexip) | Collaboration | DNS verification records |  |
| [Cisco Intersight](https://www.runsonwhat.com/reverse/cisco-intersight) | Dev Tools | DNS verification records |  |
| [iCIMS](https://www.runsonwhat.com/reverse/icims) | People & HR | Custom domain |  |
| [ThreatMetrix](https://www.runsonwhat.com/reverse/threatmetrix) | Security & Compliance | Custom domain |  |

## Recent changes at booking.com

- 2026-10-08: started using [Cisco Intersight](https://www.runsonwhat.com/reverse/cisco-intersight)
- 2026-10-08: started using [EcoStruxure IT](https://www.runsonwhat.com/reverse/ecostruxure-it)
- 2026-10-08: started using [HPE GreenLake](https://www.runsonwhat.com/reverse/hpe-greenlake)
- 2026-10-08: started using [Pexip](https://www.runsonwhat.com/reverse/pexip)

## FAQ

### What tools does booking.com use?

As of October 2026, runsonwhat has found 59 tools at booking.com (booking.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Amazon CloudFront. Application: Anthropic, OpenAI and MongoDB Atlas. Data & Observability: Google Analytics, Google Tag Manager and Dynatrace. Go-to-market: Google Ads, Microsoft Ads and HubSpot. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026.

### What cloud does booking.com run on?

booking.com uses Amazon Web Services for hosting and cloud infrastructure, alongside HPE GreenLake, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on booking.com. Amazon Web Services is used by 145,604 companies runsonwhat tracks.

### What CRM does booking.com use?

booking.com uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 93,851 companies runsonwhat tracks.

### What email provider does booking.com use?

booking.com uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 710,116 companies runsonwhat tracks.

### What does booking.com use for customer support?

booking.com uses Zendesk for customer support and documentation, alongside Intercom and Redocly, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and a subdomain. Zendesk is used by 41,725 companies runsonwhat tracks.

### What analytics tools does booking.com use?

booking.com uses Google Analytics for analytics, alongside Google Tag Manager, Naver Analytics and Qualtrics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on booking.com. Google Analytics is used by 878,019 companies runsonwhat tracks.

### How long has booking.com used Amazon CloudFront?

booking.com has used Amazon CloudFront since at least June 2025, going by the first public certificate of the booking.com subdomain that points at Amazon CloudFront. Other long-running tools at booking.com include Okta (since November 2025) and SafeBase (since April 2026).

### Does booking.com use Google Ads?

Yes. runsonwhat found Google Ads at booking.com through Google Ads code on booking.com. Google Ads is a Ads & Pixels tool used by 496,928 companies runsonwhat tracks.

### Does booking.com use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at booking.com; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so booking.com may use more AI tools than these.

### Has booking.com changed tools recently?

Yes. On runsonwhat's rechecks, booking.com started using Cisco Intersight, EcoStruxure IT and HPE GreenLake (latest on October 8, 2026). A change counts only between two checks of booking.com done the same way.

### Which companies have a tech stack similar to booking.com's?

The companies with the stacks most like booking.com's are Costco, Solidgate, Lyft and Allegro, according to runsonwhat (October 2026). Each shares 10 to 26 tools with booking.com, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what booking.com uses?

runsonwhat reads public records only. Of the 59 tools at booking.com, 29 were found through DNS records, 14 through code on booking.com, 10 through subdomains that point at the vendor, 5 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and booking.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/booking.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.