# What does BOMAG use?

BOMAG (bomag.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Mechanical Engineering
- Size: 1,001–5,000 employees
- Based in: Germany
- Founded: 1957

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [etracker](https://www.runsonwhat.com/reverse/etracker) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records, Email records |  |
| [CleverReach](https://www.runsonwhat.com/reverse/cleverreach) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [TeamViewer](https://www.runsonwhat.com/reverse/teamviewer) | Dev Tools | DNS verification records |  |
| [SAP SuccessFactors](https://www.runsonwhat.com/reverse/sap-successfactors) | People & HR | Email records |  |

## Recent changes at BOMAG

- 2026-10-09: started using [CleverReach](https://www.runsonwhat.com/reverse/cleverreach)
- 2026-10-09: started using [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer)
- 2026-10-09: started using [SAP SuccessFactors](https://www.runsonwhat.com/reverse/sap-successfactors)

## FAQ

### What tools does BOMAG use?

As of October 2026, runsonwhat has found 18 tools at BOMAG (bomag.com) in public records. Application: jQuery. Data & Observability: Google Analytics, Google Tag Manager and etracker. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026.

### What email provider does BOMAG use?

BOMAG uses Microsoft 365 for email and office software, alongside Apple Business and Exclaimer, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 710,116 companies runsonwhat tracks.

### What analytics tools does BOMAG use?

BOMAG uses Google Analytics for analytics, alongside Google Tag Manager and etracker, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on bomag.com. Google Analytics is used by 878,019 companies runsonwhat tracks.

### What marketing software does BOMAG use?

BOMAG uses Mailchimp for marketing, alongside Brevo and CleverReach, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 114,894 companies runsonwhat tracks.

### What does BOMAG use for hiring and HR?

BOMAG uses SAP SuccessFactors for hiring and HR, according to runsonwhat (October 2026). runsonwhat found SAP SuccessFactors through email records that authorize SAP SuccessFactors. SAP SuccessFactors is used by 3,228 companies runsonwhat tracks.

### Does BOMAG use jQuery?

Yes. runsonwhat found jQuery at BOMAG through jQuery code on bomag.com. jQuery is a Frontend tool used by 914,528 companies runsonwhat tracks.

### Has BOMAG changed tools recently?

Yes. On runsonwhat's rechecks, BOMAG started using CleverReach, Exclaimer and SAP SuccessFactors (latest on October 9, 2026). A change counts only between two checks of bomag.com done the same way.

### Which companies have a tech stack similar to BOMAG's?

The companies with the stacks most like BOMAG's are TÜNKERS Maschinenbau, pronovabkk, LMH and Honeywell, according to runsonwhat (October 2026). Each shares 5 to 8 tools with BOMAG, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what BOMAG uses?

runsonwhat reads public records only. Of the 18 tools at BOMAG, 7 were found through DNS records, 6 through code on bomag.com and 5 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and bomag.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/bomag.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.