# What does Bluefactor use?

Bluefactor (bluefactor.it) shows public evidence of 22 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Marketing and Advertising
- Size: 11–50 employees
- Based in: Florence, Italy
- LinkedIn: https://www.linkedin.com/company/bluefactor-s.r.l.

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Piwik PRO](https://www.runsonwhat.com/reverse/piwik-pro) | Analytics | Website code |  |
| [Smartlook](https://www.runsonwhat.com/reverse/smartlook) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records |  |
| [Albacross](https://www.runsonwhat.com/reverse/albacross) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [iubenda](https://www.runsonwhat.com/reverse/iubenda) | Security & Compliance | Website code |  |

## FAQ

### What tools does Bluefactor use?

As of October 2026, runsonwhat has found 22 tools at Bluefactor (bluefactor.it) in public records. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Piwik PRO. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and Cookiebot. Last checked October 20, 2026.

### What sales tools does Bluefactor use?

The sales tools runsonwhat has found at Bluefactor are Albacross (October 2026); no CRM shows up in Bluefactor's public records. runsonwhat found Albacross through Albacross code on bluefactor.it. Albacross is used by 1,272 companies runsonwhat tracks.

### What email provider does Bluefactor use?

Bluefactor uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,067 companies runsonwhat tracks.

### What analytics tools does Bluefactor use?

Bluefactor uses Google Analytics for analytics, alongside Google Tag Manager, Piwik PRO and Smartlook, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on bluefactor.it. Google Analytics is used by 888,679 companies runsonwhat tracks.

### What is Bluefactor's website built with?

Bluefactor uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on bluefactor.it. WordPress is used by 600,424 companies runsonwhat tracks.

### What marketing software does Bluefactor use?

Bluefactor uses Brevo for marketing, according to runsonwhat (October 2026). runsonwhat found Brevo through a DNS verification record for Brevo. Brevo is used by 80,646 companies runsonwhat tracks.

### Does Bluefactor use jQuery?

Yes. runsonwhat found jQuery at Bluefactor through jQuery code on bluefactor.it. jQuery is a Frontend tool used by 920,629 companies runsonwhat tracks.

### Does Bluefactor use AI tools?

Yes. runsonwhat has found OpenAI at Bluefactor; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Bluefactor may use more AI tools than these.

### Which companies have a tech stack similar to Bluefactor's?

The companies with the stacks most like Bluefactor's are arfected, Adcredo, DIRECT MAIL HOUSE and Harbingers, according to runsonwhat (October 2026). Each shares 7 to 14 tools with Bluefactor, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Bluefactor uses?

runsonwhat reads public records only. Of the 22 tools at Bluefactor, 17 were found through code on bluefactor.it, 4 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and bluefactor.it about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/bluefactor.it (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.