# What does BlackCool® & Co. use?

BlackCool® & Co. (blackcool.com) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-10-31).

- Industry: Consumer Goods
- Size: 11–50 employees
- Based in: Atlanta, United States
- Founded: 2017
- LinkedIn: https://www.linkedin.com/company/blackcool

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [Amazon Pay](https://www.runsonwhat.com/reverse/amazon-pay) | Payments & Billing | Website code |  |
| [Global-e](https://www.runsonwhat.com/reverse/global-e) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Bugsnag](https://www.runsonwhat.com/reverse/bugsnag) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | Custom domain, DNS verification records, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Rackspace Email](https://www.runsonwhat.com/reverse/rackspace-email) | Workspace | Email records |  |

## FAQ

### What tools does BlackCool® use?

As of November 2026, runsonwhat has found 20 tools at BlackCool® (blackcool.com) in public records. Edge & Hosting: Cloudflare and GoDaddy. Application: jQuery, Vimeo and YouTube. Data & Observability: Google Analytics, Microsoft Clarity and Bugsnag. Go-to-market: Meta Pixel, Mailchimp and Shopify. Company Ops: Rackspace Email. Last checked October 31, 2026.

### What email provider does BlackCool® use?

BlackCool® uses Rackspace Email for email and office software, according to runsonwhat (November 2026). runsonwhat found Rackspace Email through email records that authorize Rackspace Email. Rackspace Email is used by 6,047 companies runsonwhat tracks.

### What payment provider does BlackCool® use?

BlackCool® uses Amazon Pay for payments and billing, alongside Global-e, according to runsonwhat (November 2026). runsonwhat found Amazon Pay through Amazon Pay code on blackcool.com. Amazon Pay is used by 3,077 companies runsonwhat tracks.

### What analytics tools does BlackCool® use?

BlackCool® uses Google Analytics for analytics, alongside Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on blackcool.com. Google Analytics is used by 906,229 companies runsonwhat tracks.

### What is BlackCool®'s website built with?

BlackCool® uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 61,058 companies runsonwhat tracks.

### What marketing software does BlackCool® use?

BlackCool® uses Mailchimp for marketing, alongside Klaviyo, according to runsonwhat (November 2026). runsonwhat found Mailchimp through Mailchimp code on blackcool.com. Mailchimp is used by 118,088 companies runsonwhat tracks.

### Does BlackCool® use jQuery?

Yes. runsonwhat found jQuery at BlackCool® through jQuery code on blackcool.com. jQuery is a Frontend tool used by 930,133 companies runsonwhat tracks.

### Which companies have a tech stack similar to BlackCool®'s?

The companies with the stacks most like BlackCool®'s are Victoria Health, Squid Industries, Atacama Surf Shop and Avena Botanicals, according to runsonwhat (November 2026). Each shares 10 to 15 tools with BlackCool®, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what BlackCool® uses?

runsonwhat reads public records only. Of the 20 tools at BlackCool®, 15 were found through code on blackcool.com, 2 through subdomains that point at the vendor, 1 through DNS records, 1 through website configuration files and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and blackcool.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/blackcool.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.