# What does Backbone use? Backbone (bkbn.com) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Photography - Size: 51–200 employees - Based in: Geneva, Switzerland - Founded: 2018 - LinkedIn: https://www.linkedin.com/company/backbone-visuals ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | DNS records | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | DNS verification records, Website code | | | [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | DNS records | | | [Auth0](https://www.runsonwhat.com/reverse/auth0) | Auth & Identity | Custom domain, Website config | 2023-12 | | [Twilio](https://www.runsonwhat.com/reverse/twilio) | Backend & Database | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Better Stack](https://www.runsonwhat.com/reverse/betterstack) | Monitoring | Custom domain | 2021-11 | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Custom domain, Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Custom domain | 2025-04 | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | DNS verification records, Email records, Website code | | | [ReadMe](https://www.runsonwhat.com/reverse/readme) | Support & Docs | Custom domain | 2025-03 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain, Email records, Website code | 2022-12 | ## Recent changes at Backbone - 2026-11-10: started using [Vercel](https://www.runsonwhat.com/reverse/vercel) ## FAQ ### What tools does Backbone use? As of November 2026, runsonwhat has found 27 tools at Backbone (bkbn.com) in public records. Edge & Hosting: Cloudflare, Fastly and Vercel. Application: jQuery, Vimeo and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Better Stack. Go-to-market: Google Ads, LinkedIn Insight Tag and Microsoft Ads. Company Ops: Google Workspace, SendGrid and Cookiebot. Last checked November 10, 2026. ### What cloud does Backbone run on? Backbone uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through a subdomain that points at Vercel. Vercel is used by 53,113 companies runsonwhat tracks. ### What CRM does Backbone use? Backbone uses Salesforce for its CRM, according to runsonwhat (November 2026). runsonwhat found Salesforce through a subdomain that points at Salesforce, and Backbone has used it since at least April 2025. Salesforce is used by 35,431 companies runsonwhat tracks. ### What email provider does Backbone use? Backbone uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on bkbn.com. Google Workspace is used by 420,113 companies runsonwhat tracks. ### What does Backbone use for customer support? Backbone uses ReadMe for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found ReadMe through a subdomain that points at ReadMe, and Backbone has used it since at least March 2025. ReadMe is used by 1,223 companies runsonwhat tracks. ### What payment provider does Backbone use? Backbone uses Stripe for payments and billing, according to runsonwhat (November 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on bkbn.com. Stripe is used by 31,414 companies runsonwhat tracks. ### How long has Backbone used Better Stack? Backbone has used Better Stack since at least November 2021, going by the first public certificate of the bkbn.com subdomain that points at Better Stack. Other long-running tools at Backbone include Mailgun (since December 2022), Auth0 (since December 2023) and ReadMe (since March 2025). ### Does Backbone use jQuery? Yes. runsonwhat found jQuery at Backbone through jQuery code on bkbn.com. jQuery is a Frontend tool used by 927,222 companies runsonwhat tracks. ### Has Backbone changed tools recently? Yes. On runsonwhat's rechecks, Backbone started using Vercel (latest on November 10, 2026). A change counts only between two checks of bkbn.com done the same way. ### Which companies have a tech stack similar to Backbone's? The companies with the stacks most like Backbone's are Chaossearch, Verihubs, Ayla Networks and PaymentCloud, according to runsonwhat (November 2026). Each shares 7 to 12 tools with Backbone, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Backbone uses? runsonwhat reads public records only. Of the 27 tools at Backbone, 10 were found through code on bkbn.com, 8 through DNS records, 7 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and bkbn.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/bkbn.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.