# What does Bilka, Salling Group use?

Bilka, Salling Group (bilka.dk) shows public evidence of 23 tools, according to runsonwhat (last checked 2026-11-06).

- Industry: Supermarkets
- Size: 5,001–10,000 employees
- Based in: Årslev, Denmark
- Founded: 1970
- LinkedIn: https://www.linkedin.com/company/bilka-salling-group

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Netlify](https://www.runsonwhat.com/reverse/netlify) | Hosting & Cloud | Custom domain, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code |  |
| [Nuxt](https://www.runsonwhat.com/reverse/nuxt) | Frontend | Website code |  |
| [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code |  |
| [SAP Customer Data Cloud](https://www.runsonwhat.com/reverse/sap-customer-data-cloud) | Auth & Identity | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records | 2017-11 |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records |  |
| [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code |  |
| [Have I Been Pwned](https://www.runsonwhat.com/reverse/hibp) | Security & Compliance | DNS verification records |  |
| [Zapier](https://www.runsonwhat.com/reverse/zapier) | Dev Tools | DNS verification records |  |
| [Wrike](https://www.runsonwhat.com/reverse/wrike) | Collaboration | DNS verification records |  |
| [EasyRedir](https://www.runsonwhat.com/reverse/easyredir) | Other traces | Custom domain | 2017-09 |

## Recent changes at Bilka, Salling Group

- 2026-11-06: stopped using [Google Ads](https://www.runsonwhat.com/reverse/google-ads)
- 2026-11-06: stopped using [Pinterest](https://www.runsonwhat.com/reverse/pinterest)
- 2026-11-06: stopped using [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel)

## FAQ

### What tools does Bilka, Salling Group use?

As of November 2026, runsonwhat has found 23 tools at Bilka, Salling Group (bilka.dk) in public records. Edge & Hosting: Netlify. Application: Vue.js, Nuxt and Algolia. Data & Observability: Google Analytics, Google Tag Manager and Datadog. Go-to-market: Meta Pixel, Microsoft Ads and Mailchimp. Company Ops: Microsoft 365, SendGrid and Atlassian. Last checked November 6, 2026.

### What cloud does Bilka, Salling Group run on?

Bilka, Salling Group uses Netlify for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Netlify through a subdomain that points at Netlify and DNS records. Netlify is used by 12,275 companies runsonwhat tracks.

### What email provider does Bilka, Salling Group use?

Bilka, Salling Group uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 729,485 companies runsonwhat tracks.

### What does Bilka, Salling Group use for customer support?

Bilka, Salling Group uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Bilka, Salling Group has used it since at least November 2017. Zendesk is used by 43,423 companies runsonwhat tracks.

### What analytics tools does Bilka, Salling Group use?

Bilka, Salling Group uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on bilka.dk. Google Analytics is used by 904,231 companies runsonwhat tracks.

### What marketing software does Bilka, Salling Group use?

Bilka, Salling Group uses Mailchimp for marketing, according to runsonwhat (November 2026). runsonwhat found Mailchimp through Mailchimp code on bilka.dk. Mailchimp is used by 118,531 companies runsonwhat tracks.

### How long has Bilka, Salling Group used EasyRedir?

Bilka, Salling Group has used EasyRedir since at least September 2017, going by the first public certificate of the bilka.dk subdomain that points at EasyRedir. Other long-running tools at Bilka, Salling Group include Zendesk (since November 2017).

### Does Bilka, Salling Group use Meta Pixel?

Yes. runsonwhat found Meta Pixel at Bilka, Salling Group through a DNS verification record for Meta Pixel and code on bilka.dk. Meta Pixel is a Ads & Pixels tool used by 421,256 companies runsonwhat tracks.

### Has Bilka, Salling Group changed tools recently?

Yes. On runsonwhat's rechecks, Bilka, Salling Group stopped using Google Ads, Pinterest and TikTok Pixel (latest on November 6, 2026). A change counts only between two checks of bilka.dk done the same way.

### Which companies have a tech stack similar to Bilka, Salling Group's?

The companies with the stacks most like Bilka, Salling Group's are Salling Group, Industrielle Alliance, Assurance et services financiers, Mega Motorcycles and SYFY, according to runsonwhat (November 2026). Each shares 3 to 18 tools with Bilka, Salling Group, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Bilka, Salling Group uses?

runsonwhat reads public records only. Of the 23 tools at Bilka, Salling Group, 10 were found through code on bilka.dk, 6 through DNS records, 4 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and bilka.dk about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/bilka.dk (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
