# What does BetterUp, Inc. use? BetterUp, Inc. (betterup.com) shows public evidence of 26 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Professional Training & Coaching - Size: 201–1,000 employees - Based in: Austin, United States - Founded: 2013 - LinkedIn: https://www.linkedin.com/company/betterup ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code | | | [Qualtrics](https://www.runsonwhat.com/reverse/qualtrics) | Analytics | Email records | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain, Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Email records | | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Greenhouse](https://www.runsonwhat.com/reverse/greenhouse) | People & HR | Email records | | | [SafeBase](https://www.runsonwhat.com/reverse/safebase) | Security & Compliance | Custom domain | | | [SpyCloud](https://www.runsonwhat.com/reverse/spycloud) | Security & Compliance | DNS verification records | | ## Hiring at BetterUp, Inc. 6 open roles on its public job board: Sales 3, Product & Design 2, Marketing 1. ## FAQ ### What tools does BetterUp use? As of October 2026, runsonwhat has found 26 tools at BetterUp (betterup.com) in public records. Edge & Hosting: Cloudflare and GoDaddy. Application: Google Fonts, Vimeo and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Crazy Egg. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace, SendGrid and Greenhouse. Last checked October 20, 2026. ### What CRM does BetterUp use? BetterUp uses HubSpot for its CRM, alongside 6sense, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and code on betterup.com. HubSpot is used by 93,839 companies runsonwhat tracks. ### What email provider does BetterUp use? BetterUp uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on betterup.com. Google Workspace is used by 402,291 companies runsonwhat tracks. ### What does BetterUp use for customer support? BetterUp uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk. Zendesk is used by 41,723 companies runsonwhat tracks. ### What analytics tools does BetterUp use? BetterUp uses Google Analytics for analytics, alongside Google Tag Manager, Crazy Egg and Qualtrics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on betterup.com. Google Analytics is used by 877,841 companies runsonwhat tracks. ### What is BetterUp's website built with? BetterUp uses HubSpot CMS for its website, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS and code on betterup.com. HubSpot CMS is used by 33,205 companies runsonwhat tracks. ### Does BetterUp use Google Fonts? Yes. runsonwhat found Google Fonts at BetterUp through Google Fonts code on betterup.com. Google Fonts is a Media & UI tool used by 808,252 companies runsonwhat tracks. ### Is BetterUp hiring? Yes. As of October 2026, BetterUp has 6 open roles on its public Ashby job board, most in sales (3), product & design (2) and marketing (1). 4 were posted in the last 30 days and 4 were taken down. ### Which companies have a tech stack similar to BetterUp's? The companies with the stacks most like BetterUp's are Welocalize, Zoom Communications, Huntress and FareHarbor, according to runsonwhat (October 2026). Each shares 10 to 16 tools with BetterUp, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what BetterUp uses? runsonwhat reads public records only. Of the 26 tools at BetterUp, 11 were found through code on betterup.com, 6 through email records, 4 through DNS records, 4 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and betterup.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/betterup.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.