# What does Betterment Holdings Inc. use? Betterment Holdings Inc. (betterment.com) shows public evidence of 68 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Financial Services - Size: 201–1,000 employees - Based in: New York, United States - Founded: 2008 - LinkedIn: https://www.linkedin.com/company/betterment ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Custom domain, Website code | 2016-02 | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Aptible](https://www.runsonwhat.com/reverse/aptible) | Hosting & Cloud | Custom domain | 2024-04 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | DNS verification records, Website code | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code | | | [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | DNS verification records, Website code | | | [Mixpanel](https://www.runsonwhat.com/reverse/mixpanel) | Analytics | DNS verification records, Website code | | | [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) | Analytics | Custom domain, Website code | 2023-07 | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records, Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain, Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website code | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | | [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | | [AdRoll](https://www.runsonwhat.com/reverse/adroll) | Ads & Pixels | Website code | | | [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code | | | [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code | | | [Outbrain](https://www.runsonwhat.com/reverse/outbrain) | Ads & Pixels | Website code | | | [Nativo](https://www.runsonwhat.com/reverse/nativo) | Ads & Pixels | Website code | | | [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code | | | [RB2B](https://www.runsonwhat.com/reverse/rb2b) | Sales & CRM | Website code | | | [TVSquared](https://www.runsonwhat.com/reverse/tvsquared) | Ads & Pixels | Website code | | | [PartnerStack](https://www.runsonwhat.com/reverse/partnerstack) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | | [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records | | | [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records | | | [Ketch](https://www.runsonwhat.com/reverse/ketch) | Security & Compliance | Website code | | | [LucidLink](https://www.runsonwhat.com/reverse/lucidlink) | Collaboration | DNS verification records | | ## Recent changes at Betterment Holdings Inc. - 2026-11-10: stopped using [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) - 2026-11-02: started using again [Adobe](https://www.runsonwhat.com/reverse/adobe) - 2026-11-02: started using again [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) - 2026-11-02: started using again [Zoom](https://www.runsonwhat.com/reverse/zoom) - 2026-11-02: started using again [Anthropic](https://www.runsonwhat.com/reverse/anthropic) - 2026-11-02: started using again [Apple Business](https://www.runsonwhat.com/reverse/apple) - 2026-11-02: started using again [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) - 2026-11-02: started using again [Atlassian](https://www.runsonwhat.com/reverse/atlassian) - 2026-11-02: stopped using [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) - 2026-11-02: started using again [Cursor](https://www.runsonwhat.com/reverse/cursor) - 2026-11-02: started using again [DigiCert](https://www.runsonwhat.com/reverse/digicert) - 2026-11-02: started using again [Google Search Console](https://www.runsonwhat.com/reverse/gsc) ## FAQ ### What tools does Betterment Holdings use? As of November 2026, runsonwhat has found 68 tools at Betterment Holdings (betterment.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, GSAP and React. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 10, 2026. ### What cloud does Betterment Holdings run on? Betterment Holdings uses Amazon Web Services for hosting and cloud infrastructure, alongside Aptible, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on betterment.com. Amazon Web Services is used by 147,494 companies runsonwhat tracks. ### What CRM does Betterment Holdings use? Betterment Holdings uses HubSpot for its CRM, alongside Salesforce, ZoomInfo and Demandbase, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 97,646 companies runsonwhat tracks. ### What email provider does Betterment Holdings use? Betterment Holdings uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 734,195 companies runsonwhat tracks. ### What does Betterment Holdings use for customer support? Betterment Holdings uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on betterment.com. Zendesk is used by 43,654 companies runsonwhat tracks. ### What payment provider does Betterment Holdings use? Betterment Holdings uses Stripe for payments and billing, according to runsonwhat (November 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on betterment.com. Stripe is used by 31,416 companies runsonwhat tracks. ### How long has Betterment Holdings used Cloudflare? Betterment Holdings has used Cloudflare since at least February 2016, going by the first public certificate of the betterment.com subdomain that points at Cloudflare. Other long-running tools at Betterment Holdings include AppsFlyer (since July 2023) and Aptible (since April 2024). ### Does Betterment Holdings use jQuery? Yes. runsonwhat found jQuery at Betterment Holdings through jQuery code on betterment.com. jQuery is a Frontend tool used by 927,211 companies runsonwhat tracks. ### Does Betterment Holdings use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Betterment Holdings; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Betterment Holdings may use more AI tools than these. ### Has Betterment Holdings changed tools recently? Yes. On runsonwhat's rechecks, Betterment Holdings started using Adobe, Amazon Trust Services and Zoom (latest on November 2, 2026) and stopped using Salesforce Marketing Cloud, Amazon CloudFront and Google Search Console (latest on November 10, 2026). A change counts only between two checks of betterment.com done the same way. ### Which companies have a tech stack similar to Betterment Holdings's? The companies with the stacks most like Betterment Holdings' are Uniqode Phygital, Zapier, SmartSuite Holdings and Healthie, according to runsonwhat (November 2026). Each shares 18 to 26 tools with Betterment Holdings, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Betterment Holdings uses? runsonwhat reads public records only. Of the 68 tools at Betterment Holdings, 36 were found through code on betterment.com, 19 through DNS records, 7 through email records, 5 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and betterment.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/betterment.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.