# What does BENCHMARKED use?

BENCHMARKED (benchmarked.de) shows public evidence of 11 tools, according to runsonwhat (last checked 2026-11-05).

- Industry: Marketing and Advertising
- Size: 11–50 employees
- Based in: Cologne, Germany
- Founded: 2020
- LinkedIn: https://www.linkedin.com/company/benchmarkedagency

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Framer](https://www.runsonwhat.com/reverse/framer) | Website & CMS | Custom domain, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |

## Recent changes at BENCHMARKED

- 2026-10-20: started using [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare)
- 2026-10-20: stopped using [GoDaddy](https://www.runsonwhat.com/reverse/godaddy)

## FAQ

### What tools does BENCHMARKED use?

As of November 2026, runsonwhat has found 11 tools at BENCHMARKED (benchmarked.de) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Framer. Company Ops: Microsoft 365 and Google Workspace. Last checked November 5, 2026.

### What email provider does BENCHMARKED use?

BENCHMARKED uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 724,028 companies runsonwhat tracks.

### What analytics tools does BENCHMARKED use?

BENCHMARKED uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on benchmarked.de. Google Analytics is used by 906,239 companies runsonwhat tracks.

### What is BENCHMARKED's website built with?

BENCHMARKED uses Framer for its website, according to runsonwhat (November 2026). runsonwhat found Framer through a subdomain that points at Framer and code on benchmarked.de. Framer is used by 6,317 companies runsonwhat tracks.

### Does BENCHMARKED use Google Fonts?

Yes. runsonwhat found Google Fonts at BENCHMARKED through Google Fonts code on benchmarked.de. Google Fonts is a Media & UI tool used by 826,099 companies runsonwhat tracks.

### Has BENCHMARKED changed tools recently?

Yes. On runsonwhat's rechecks, BENCHMARKED started using Cloudflare (latest on October 20, 2026) and stopped using GoDaddy (latest on October 20, 2026). A change counts only between two checks of benchmarked.de done the same way.

### How does runsonwhat know what BENCHMARKED uses?

runsonwhat reads public records only. Of the 11 tools at BENCHMARKED, 5 were found through code on benchmarked.de, 4 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and benchmarked.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/benchmarked.de (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.