# What does Behavior Gap use?

Behavior Gap (behaviorgap.com) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-10-26).

- Industry: Individual & Family Services
- Size: 11–50 employees
- Based in: Park City, United States
- LinkedIn: https://www.linkedin.com/company/behavior-gap

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | DNS records, Website code |  |
| [Fly.io](https://www.runsonwhat.com/reverse/fly) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |

## FAQ

### What tools does Behavior Gap use?

As of October 2026, runsonwhat has found 17 tools at Behavior Gap (behaviorgap.com) in public records. Edge & Hosting: Cloudflare, Fastly and Fly.io. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Google Workspace and reCAPTCHA. Last checked October 26, 2026.

### What cloud does Behavior Gap run on?

Behavior Gap uses Fly.io for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Fly.io through Fly.io code on behaviorgap.com. Fly.io is used by 4,649 companies runsonwhat tracks.

### What email provider does Behavior Gap use?

Behavior Gap uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on behaviorgap.com. Google Workspace is used by 404,454 companies runsonwhat tracks.

### What analytics tools does Behavior Gap use?

Behavior Gap uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on behaviorgap.com. Google Analytics is used by 886,643 companies runsonwhat tracks.

### What is Behavior Gap's website built with?

Behavior Gap uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on behaviorgap.com. WordPress is used by 599,678 companies runsonwhat tracks.

### What marketing software does Behavior Gap use?

Behavior Gap uses Mailchimp for marketing, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 115,902 companies runsonwhat tracks.

### Does Behavior Gap use jQuery?

Yes. runsonwhat found jQuery at Behavior Gap through jQuery code on behaviorgap.com. jQuery is a Frontend tool used by 919,445 companies runsonwhat tracks.

### How does runsonwhat know what Behavior Gap uses?

runsonwhat reads public records only. Of the 17 tools at Behavior Gap, 11 were found through code on behaviorgap.com, 4 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and behaviorgap.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/behaviorgap.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.