# What does Become use? Become (become.dk) shows public evidence of 37 tools, according to runsonwhat (last checked 2026-10-23). - Industry: Marketing and Advertising - Size: 11–50 employees - Based in: Aarhus, Denmark - Founded: 2020 - LinkedIn: https://www.linkedin.com/company/becomedk ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code | | | [Dreamdata](https://www.runsonwhat.com/reverse/dreamdata) | Analytics | Website code | | | [Simple Analytics](https://www.runsonwhat.com/reverse/simple-analytics) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [ActiveCampaign](https://www.runsonwhat.com/reverse/activecampaign) | Marketing | Email records, Website code | | | [Dealfront](https://www.runsonwhat.com/reverse/leadfeeder) | Sales & CRM | Website code | | | [Leadinfo](https://www.runsonwhat.com/reverse/leadinfo) | Sales & CRM | Website code | | | [Albacross](https://www.runsonwhat.com/reverse/albacross) | Sales & CRM | Website code | | | [Sleeknote](https://www.runsonwhat.com/reverse/sleeknote) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [URIports](https://www.runsonwhat.com/reverse/uriports) | Security & Compliance | Email records | | | [HubSpot App Developer](https://www.runsonwhat.com/reverse/hubspot-developer) | Dev Tools | DNS verification records | | ## FAQ ### What tools does Become use? As of October 2026, runsonwhat has found 37 tools at Become (become.dk) in public records. Edge & Hosting: Cloudflare and Google Cloud. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and Cookiebot. Last checked October 23, 2026. ### What cloud does Become run on? Become uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud. Google Cloud is used by 75,747 companies runsonwhat tracks. ### What CRM does Become use? Become uses HubSpot for its CRM, alongside Dealfront, Leadinfo and Albacross, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on become.dk. HubSpot is used by 93,928 companies runsonwhat tracks. ### What email provider does Become use? Become uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 710,161 companies runsonwhat tracks. ### What analytics tools does Become use? Become uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on become.dk. Google Analytics is used by 879,544 companies runsonwhat tracks. ### What is Become's website built with? Become uses WordPress for its website, alongside Yoast SEO and Elementor, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on become.dk. WordPress is used by 596,879 companies runsonwhat tracks. ### Does Become use jQuery? Yes. runsonwhat found jQuery at Become through jQuery code on become.dk. jQuery is a Frontend tool used by 915,333 companies runsonwhat tracks. ### Does Become use AI tools? Yes. runsonwhat has found OpenAI at Become; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Become may use more AI tools than these. ### Which companies have a tech stack similar to Become's? The companies with the stacks most like Become's are Become, Accupoint Software Development, Quantore and Expandit, according to runsonwhat (October 2026). Each shares 7 to 27 tools with Become, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Become uses? runsonwhat reads public records only. Of the 37 tools at Become, 27 were found through code on become.dk, 5 through DNS records, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and become.dk about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/become.dk (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.