# What does BBB use? BBB (bbb.org) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-10-09). - Industry: Landscaping - Size: 11–50 employees - Based in: Cromwell, United States - Founded: 2004 - LinkedIn: https://www.linkedin.com/company/better-business-bureau ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [KeyCDN](https://www.runsonwhat.com/reverse/keycdn) | CDN & Edge | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [GTranslate](https://www.runsonwhat.com/reverse/gtranslate) | Media & UI | Website code | | | [Cloudinary](https://www.runsonwhat.com/reverse/cloudinary) | Media & UI | Custom domain | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code | | | [Adobe Analytics](https://www.runsonwhat.com/reverse/adobe-analytics) | Analytics | Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Custom domain, DNS verification records, Website code | | | [Adobe Experience Platform](https://www.runsonwhat.com/reverse/adobe-experience-platform) | Analytics | Custom domain, Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records | | | [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | | [LinkedIn](https://www.runsonwhat.com/reverse/linkedin) | Marketing | DNS verification records | | | [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code | | | [LiveChat](https://www.runsonwhat.com/reverse/livechat) | Support & Docs | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | DNS verification records, Email records | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records | | | [Airtable](https://www.runsonwhat.com/reverse/airtable) | Collaboration | DNS verification records | | | [Tailscale](https://www.runsonwhat.com/reverse/tailscale) | Security & Compliance | DNS verification records | | ## FAQ ### What tools does BBB use? As of October 2026, runsonwhat has found 33 tools at BBB (bbb.org) in public records. Edge & Hosting: Cloudflare and KeyCDN. Application: YouTube, Google Maps and Anthropic. Data & Observability: Google Analytics, Sentry and Adobe Experience Platform Tags. Go-to-market: Google Ads, Meta Pixel and HubSpot. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 9, 2026. ### What CRM does BBB use? BBB uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 91,244 companies runsonwhat tracks. ### What email provider does BBB use? BBB uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 697,009 companies runsonwhat tracks. ### What does BBB use for customer support? BBB uses LiveChat for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found LiveChat through LiveChat code on bbb.org. LiveChat is used by 6,280 companies runsonwhat tracks. ### What analytics tools does BBB use? BBB uses Google Analytics for analytics, alongside Adobe Analytics and Adobe Experience Platform, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on bbb.org. Google Analytics is used by 845,028 companies runsonwhat tracks. ### What marketing software does BBB use? BBB uses Brevo for marketing, alongside LinkedIn, according to runsonwhat (October 2026). runsonwhat found Brevo through a DNS verification record for Brevo. Brevo is used by 77,814 companies runsonwhat tracks. ### Does BBB use Cloudflare? Yes. runsonwhat found Cloudflare at BBB through DNS records that point at Cloudflare and code on bbb.org. Cloudflare is a CDN & Edge tool used by 688,939 companies runsonwhat tracks. ### Does BBB use AI tools? Yes. runsonwhat has found Anthropic at BBB; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so BBB may use more AI tools than these. ### Which companies have a tech stack similar to BBB's? The companies with the stacks most like BBB's are Corporate Finance Institute, Capitol Hyundai Montgomery, Silicon Swamp and WiKID Systems, according to runsonwhat (October 2026). Each shares 3 to 12 tools with BBB, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what BBB uses? runsonwhat reads public records only. Of the 33 tools at BBB, 13 were found through code on bbb.org, 11 through DNS records, 4 through email records, 4 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and bbb.org about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/bbb.org (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.