# What does Batteries Plus use? Batteries Plus (batteriesplus.com) shows public evidence of 38 tools, according to runsonwhat (last checked 2026-10-19). - Industry: Retail - Size: 1,001–5,000 employees - Based in: Hartland, United States - Founded: 1988 - LinkedIn: https://www.linkedin.com/company/batteries-plus ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Custom domain | | | [Azure Monitor](https://www.runsonwhat.com/reverse/azure-monitor) | Analytics | Website code | | | [Microsoft Application Insights](https://www.runsonwhat.com/reverse/microsoft-application-insights) | Monitoring | Website code | | | [Monetate](https://www.runsonwhat.com/reverse/monetate) | Flags & Experiments | Website code | | | [Stape](https://www.runsonwhat.com/reverse/stape) | Analytics | Custom domain | 2024-08 | | [Status.io](https://www.runsonwhat.com/reverse/statusio) | Monitoring | Custom domain | 2024-05 | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | DNS verification records, Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code | | | [AdRoll](https://www.runsonwhat.com/reverse/adroll) | Ads & Pixels | Website code | | | [Rakuten Advertising](https://www.runsonwhat.com/reverse/rakuten-advertising) | Ads & Pixels | Website code | | | [Invoca](https://www.runsonwhat.com/reverse/invoca) | Marketing | Website code | | | [Digioh](https://www.runsonwhat.com/reverse/digioh) | Marketing | Website code | | | [D&B Visitor Intelligence](https://www.runsonwhat.com/reverse/dnb-visitor-intelligence) | Sales & CRM | Website code | | | [Zeta Global](https://www.runsonwhat.com/reverse/zeta-global) | Marketing | Custom domain | 2022-03 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | ## Recent changes at Batteries Plus - 2026-10-19: started using [Fastly](https://www.runsonwhat.com/reverse/fastly) - 2026-10-19: stopped using [Skai](https://www.runsonwhat.com/reverse/skai) - 2026-10-19: stopped using [Vimeo](https://www.runsonwhat.com/reverse/vimeo) - 2026-10-19: stopped using [Yotpo](https://www.runsonwhat.com/reverse/yotpo) - 2026-10-19: stopped using [YouTube](https://www.runsonwhat.com/reverse/youtube) ## FAQ ### What tools does Batteries Plus use? As of October 2026, runsonwhat has found 38 tools at Batteries Plus (batteriesplus.com) in public records. Edge & Hosting: Cloudflare, Google Cloud and Fastly. Application: Google Fonts and Anthropic. Data & Observability: Google Analytics, Microsoft Clarity and Optimizely. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, SendGrid and Apple Business. Last checked October 19, 2026. ### What cloud does Batteries Plus run on? Batteries Plus uses Google Cloud for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 75,620 companies runsonwhat tracks. ### What sales tools does Batteries Plus use? The sales tools runsonwhat has found at Batteries Plus are Bombora and D&B Visitor Intelligence (October 2026); no CRM shows up in Batteries Plus' public records. runsonwhat found Bombora through Bombora code on batteriesplus.com. ### What email provider does Batteries Plus use? Batteries Plus uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on batteriesplus.com. Google Workspace is used by 401,493 companies runsonwhat tracks. ### What analytics tools does Batteries Plus use? Batteries Plus uses Google Analytics for analytics, alongside Microsoft Clarity, Azure Monitor and Stape, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on batteriesplus.com. Google Analytics is used by 875,087 companies runsonwhat tracks. ### What marketing software does Batteries Plus use? Batteries Plus uses Mailchimp for marketing, alongside Pardot, Invoca and Digioh, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 114,673 companies runsonwhat tracks. ### How long has Batteries Plus used Zeta Global? Batteries Plus has used Zeta Global since at least March 2022, going by the first public certificate of the batteriesplus.com subdomain that points at Zeta Global. Other long-running tools at Batteries Plus include Status.io (since May 2024) and Stape (since August 2024). ### Does Batteries Plus use Google Fonts? Yes. runsonwhat found Google Fonts at Batteries Plus through Google Fonts code on batteriesplus.com. Google Fonts is a Media & UI tool used by 806,310 companies runsonwhat tracks. ### Does Batteries Plus use AI tools? Yes. runsonwhat has found Anthropic at Batteries Plus; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Batteries Plus may use more AI tools than these. ### Has Batteries Plus changed tools recently? Yes. On runsonwhat's rechecks, Batteries Plus started using Fastly (latest on October 19, 2026) and stopped using Skai, Vimeo and Yotpo (latest on October 19, 2026). A change counts only between two checks of batteriesplus.com done the same way. ### Which companies have a tech stack similar to Batteries Plus's? The companies with the stacks most like Batteries Plus' are 5.11 Tactical, Sierra Trading Post, WWE and Pep Boys, according to runsonwhat (October 2026). Each shares 9 to 18 tools with Batteries Plus, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Batteries Plus uses? runsonwhat reads public records only. Of the 38 tools at Batteries Plus, 21 were found through code on batteriesplus.com, 8 through DNS records, 5 through subdomains that point at the vendor and 4 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and batteriesplus.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/batteriesplus.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.