# What does Basketball-Reference.com use? Basketball-Reference.com (basketball-reference.com) shows public evidence of 28 tools, according to runsonwhat (last checked 2026-10-31). - LinkedIn: https://www.linkedin.com/company/sports-reference-llc ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2021-08 | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2021-08 | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config | | | [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config | | | [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config | | | [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config | | | [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config | | | [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | | [Osano](https://www.runsonwhat.com/reverse/osano) | Security & Compliance | Website code | | ## FAQ ### What tools does Basketball-Reference.com use? As of November 2026, runsonwhat has found 28 tools at Basketball-Reference.com (basketball-reference.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, HubSpot and Google Ad Manager. Company Ops: Google Workspace, Let's Encrypt and Sectigo. Last checked October 31, 2026. ### What CRM does Basketball-Reference.com use? Basketball-Reference.com uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Basketball-Reference.com has used it since at least August 2021. HubSpot is used by 96,486 companies runsonwhat tracks. ### What email provider does Basketball-Reference.com use? Basketball-Reference.com uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on basketball-reference.com. Google Workspace is used by 412,493 companies runsonwhat tracks. ### What analytics tools does Basketball-Reference.com use? Basketball-Reference.com uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on basketball-reference.com. Google Analytics is used by 906,069 companies runsonwhat tracks. ### What is Basketball-Reference.com's website built with? Basketball-Reference.com uses HubSpot CMS for its website, according to runsonwhat (November 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS, and Basketball-Reference.com has used it since at least August 2021. HubSpot CMS is used by 33,766 companies runsonwhat tracks. ### How long has Basketball-Reference.com used HubSpot? Basketball-Reference.com has used HubSpot since at least August 2021, going by the first public certificate of the basketball-reference.com subdomain that points at HubSpot. Other long-running tools at Basketball-Reference.com include HubSpot CMS (since August 2021). ### Does Basketball-Reference.com use Google Fonts? Yes. runsonwhat found Google Fonts at Basketball-Reference.com through Google Fonts code on basketball-reference.com. Google Fonts is a Media & UI tool used by 825,800 companies runsonwhat tracks. ### How does runsonwhat know what Basketball-Reference.com uses? runsonwhat reads public records only. Of the 28 tools at Basketball-Reference.com, 12 were found through website configuration files, 7 through DNS records, 6 through code on basketball-reference.com, 2 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and basketball-reference.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/basketball-reference.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.