# What does Basics use?

Basics (basicslife.com) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-11-04).

- Industry: Retail
- Based in: India
- Founded: 1995

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [WhatsApp Business](https://www.runsonwhat.com/reverse/whatsapp) | Support & Docs | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Website code |  |
| [Judge.me](https://www.runsonwhat.com/reverse/judge-me) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |

## Recent changes at Basics

- 2026-11-04: stopped using [SendGrid](https://www.runsonwhat.com/reverse/sendgrid)

## FAQ

### What tools does Basics use?

As of November 2026, runsonwhat has found 12 tools at Basics (basicslife.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts. Data & Observability: Google Analytics and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and WhatsApp Business. Company Ops: Google Workspace. Last checked November 4, 2026.

### What email provider does Basics use?

Basics uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on basicslife.com. Google Workspace is used by 416,674 companies runsonwhat tracks.

### What does Basics use for customer support?

Basics uses WhatsApp Business for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found WhatsApp Business through WhatsApp Business code on basicslife.com. WhatsApp Business is used by 138,497 companies runsonwhat tracks.

### What analytics tools does Basics use?

Basics uses Google Analytics for analytics, alongside Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on basicslife.com. Google Analytics is used by 904,957 companies runsonwhat tracks.

### What is Basics's website built with?

Basics uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through Shopify code on basicslife.com. Shopify is used by 61,203 companies runsonwhat tracks.

### What marketing software does Basics use?

Basics uses Judge.me for marketing, according to runsonwhat (November 2026). runsonwhat found Judge.me through Judge.me code on basicslife.com. Judge.me is used by 12,415 companies runsonwhat tracks.

### Does Basics use Google Fonts?

Yes. runsonwhat found Google Fonts at Basics through Google Fonts code on basicslife.com. Google Fonts is a Media & UI tool used by 825,589 companies runsonwhat tracks.

### Has Basics changed tools recently?

Yes. On runsonwhat's rechecks, Basics stopped using SendGrid (latest on November 4, 2026). A change counts only between two checks of basicslife.com done the same way.

### How does runsonwhat know what Basics uses?

runsonwhat reads public records only. Of the 12 tools at Basics, 8 were found through code on basicslife.com, 2 through DNS records, 1 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and basicslife.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/basicslife.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.