# What does Basic Resources use?

Basic Resources (basicresources.com) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-10-08).

- Industry: Apparel & Fashion
- Size: 51–200 employees
- Based in: New York, United States
- Founded: 1993
- LinkedIn: https://www.linkedin.com/company/basic-resources-inc-

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [DigitalOcean](https://www.runsonwhat.com/reverse/digitalocean) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Email records |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records, Email records |  |
| [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records |  |

## FAQ

### What tools does Basic Resources use?

As of October 2026, runsonwhat has found 20 tools at Basic Resources (basicresources.com) in public records. Edge & Hosting: Cloudflare and DigitalOcean. Application: Google Fonts, Vimeo and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Shopify and Zendesk. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked October 8, 2026.

### What cloud does Basic Resources run on?

Basic Resources uses DigitalOcean for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found DigitalOcean through DigitalOcean code on basicresources.com. DigitalOcean is used by 7,170 companies runsonwhat tracks.

### What email provider does Basic Resources use?

Basic Resources uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 700,596 companies runsonwhat tracks.

### What does Basic Resources use for customer support?

Basic Resources uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on basicresources.com. Zendesk is used by 40,836 companies runsonwhat tracks.

### What analytics tools does Basic Resources use?

Basic Resources uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on basicresources.com. Google Analytics is used by 850,248 companies runsonwhat tracks.

### What is Basic Resources's website built with?

Basic Resources uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through email records that authorize Shopify. Shopify is used by 58,720 companies runsonwhat tracks.

### Does Basic Resources use Google Fonts?

Yes. runsonwhat found Google Fonts at Basic Resources through Google Fonts code on basicresources.com. Google Fonts is a Media & UI tool used by 789,728 companies runsonwhat tracks.

### Does Basic Resources use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at Basic Resources; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Basic Resources may use more AI tools than these.

### How does runsonwhat know what Basic Resources uses?

runsonwhat reads public records only. Of the 20 tools at Basic Resources, 9 were found through code on basicresources.com, 7 through DNS records and 4 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and basicresources.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/basicresources.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.