# What does Basepaws use? Basepaws (basepaws.com) shows public evidence of 38 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Biotechnology - Size: 11–50 employees - Based in: Torrance, United States - Founded: 2017 - LinkedIn: https://www.linkedin.com/company/basepaws ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | DNS verification records, DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code | | | [Affirm](https://www.runsonwhat.com/reverse/affirm) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [FullStory](https://www.runsonwhat.com/reverse/fullstory) | Analytics | Website code | | | [Pendo](https://www.runsonwhat.com/reverse/pendo) | Analytics | Website code | | | [Survicate](https://www.runsonwhat.com/reverse/survicate) | Analytics | Website code | | | [Northbeam](https://www.runsonwhat.com/reverse/northbeam) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, Website code | 2018-09 | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | | [Awin](https://www.runsonwhat.com/reverse/awin) | Ads & Pixels | Website code | | | [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code | | | [Gorgias](https://www.runsonwhat.com/reverse/gorgias) | Support & Docs | Custom domain | 2022-03 | | [impact.com](https://www.runsonwhat.com/reverse/impact-com) | Marketing | Website code | | | [Smarter Click](https://www.runsonwhat.com/reverse/smarter-click) | Ads & Pixels | Website code | | | [Extole](https://www.runsonwhat.com/reverse/extole) | Marketing | Email records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | ## FAQ ### What tools does Basepaws use? As of October 2026, runsonwhat has found 38 tools at Basepaws (basepaws.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon CloudFront. Application: Google Fonts, React and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026. ### What cloud does Basepaws run on? Basepaws uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on basepaws.com. Amazon Web Services is used by 145,910 companies runsonwhat tracks. ### What CRM does Basepaws use? Basepaws uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 94,522 companies runsonwhat tracks. ### What email provider does Basepaws use? Basepaws uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 713,728 companies runsonwhat tracks. ### What does Basepaws use for customer support? Basepaws uses Gorgias for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Gorgias through a subdomain that points at Gorgias, and Basepaws has used it since at least March 2022. Gorgias is used by 3,952 companies runsonwhat tracks. ### What payment provider does Basepaws use? Basepaws uses Affirm for payments and billing, according to runsonwhat (October 2026). runsonwhat found Affirm through Affirm code on basepaws.com. Affirm is used by 1,242 companies runsonwhat tracks. ### How long has Basepaws used Shopify? Basepaws has used Shopify since at least September 2018, going by the first public certificate of the basepaws.com subdomain that points at Shopify. Other long-running tools at Basepaws include Gorgias (since March 2022). ### Does Basepaws use Google Fonts? Yes. runsonwhat found Google Fonts at Basepaws through Google Fonts code on basepaws.com. Google Fonts is a Media & UI tool used by 813,926 companies runsonwhat tracks. ### Which companies have a tech stack similar to Basepaws's? The companies with the stacks most like Basepaws' are Layla Sleep, Shibumi Shade, Firstleaf and ISSA, according to runsonwhat (October 2026). Each shares 16 to 22 tools with Basepaws, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Basepaws uses? runsonwhat reads public records only. Of the 38 tools at Basepaws, 26 were found through code on basepaws.com, 5 through email records, 4 through DNS records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and basepaws.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/basepaws.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.