# What does Basepair use? Basepair (basepairtech.com) shows public evidence of 35 tools, according to runsonwhat (last checked 2026-10-16). - Industry: Software - Size: 11–50 employees - Based in: New York, United States - Founded: 2017 - LinkedIn: https://www.linkedin.com/company/basepair ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain | | | [Kinsta](https://www.runsonwhat.com/reverse/kinsta) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code | | | [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code | | | [Mixpanel](https://www.runsonwhat.com/reverse/mixpanel) | Analytics | Website code | | | [Amplitude](https://www.runsonwhat.com/reverse/amplitude) | Analytics | Website code | | | [FullStory](https://www.runsonwhat.com/reverse/fullstory) | Analytics | Website code | | | [Smartlook](https://www.runsonwhat.com/reverse/smartlook) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Custom domain | | | [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code | | | [Drift](https://www.runsonwhat.com/reverse/drift) | Support & Docs | Website code | | | [Attio](https://www.runsonwhat.com/reverse/attio) | Sales & CRM | DNS verification records | | | [Userpilot](https://www.runsonwhat.com/reverse/userpilot) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | ## FAQ ### What tools does Basepair use? As of October 2026, runsonwhat has found 35 tools at Basepair (basepairtech.com) in public records. Edge & Hosting: Cloudflare, Google Cloud and Vercel. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 16, 2026. ### What cloud does Basepair run on? Basepair uses Google Cloud for hosting and cloud infrastructure, alongside Vercel and Kinsta, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 75,300 companies runsonwhat tracks. ### What CRM does Basepair use? Basepair uses HubSpot for its CRM, alongside Attio and Apollo.io, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on basepairtech.com. HubSpot is used by 92,769 companies runsonwhat tracks. ### What email provider does Basepair use? Basepair uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 705,143 companies runsonwhat tracks. ### What does Basepair use for customer support? Basepair uses Freshdesk for customer support and documentation, alongside Drift, according to runsonwhat (October 2026). runsonwhat found Freshdesk through a subdomain that points at Freshdesk. Freshdesk is used by 12,271 companies runsonwhat tracks. ### What analytics tools does Basepair use? Basepair uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on basepairtech.com. Google Analytics is used by 860,808 companies runsonwhat tracks. ### Does Basepair use jQuery? Yes. runsonwhat found jQuery at Basepair through jQuery code on basepairtech.com. jQuery is a Frontend tool used by 903,434 companies runsonwhat tracks. ### Which companies have a tech stack similar to Basepair's? The companies with the stacks most like Basepair's are Pendo, Doofinder SL, Sourcepoint by Didomi and Compass, according to runsonwhat (October 2026). Each shares 3 to 21 tools with Basepair, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Basepair uses? runsonwhat reads public records only. Of the 35 tools at Basepair, 26 were found through code on basepairtech.com, 4 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and basepairtech.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/basepairtech.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.