# What does Baseline use? Baseline (baselinesoftware.com) shows public evidence of 29 tools, according to runsonwhat (last checked 2026-10-22). - Industry: Internet - Size: 11–50 employees - Based in: New York, United States - Founded: 2021 - LinkedIn: https://www.linkedin.com/company/baselinesoftware ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Better Stack](https://www.runsonwhat.com/reverse/betterstack) | Monitoring | Custom domain | 2026-05 | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2023-10 | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2023-10 | | [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [LinkedIn](https://www.runsonwhat.com/reverse/linkedin) | Marketing | DNS verification records | | | [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code | | | [Dealfront](https://www.runsonwhat.com/reverse/leadfeeder) | Sales & CRM | Website code | | | [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Custom domain | 2023-11 | | [ReadMe](https://www.runsonwhat.com/reverse/readme) | Support & Docs | Custom domain | 2026-04 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Postmark](https://www.runsonwhat.com/reverse/postmark) | Email Delivery | Email records | | | [DMARC Digests](https://www.runsonwhat.com/reverse/dmarcdigests) | Security & Compliance | Email records | | | [Vanta](https://www.runsonwhat.com/reverse/vanta) | Security & Compliance | Custom domain | 2025-03 | ## FAQ ### What tools does Baseline use? As of October 2026, runsonwhat has found 29 tools at Baseline (baselinesoftware.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, React and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Better Stack. Go-to-market: Google Ads, LinkedIn Insight Tag and HubSpot. Company Ops: Microsoft 365, Google Workspace and Postmark. Last checked October 22, 2026. ### What cloud does Baseline run on? Baseline uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on baselinesoftware.com. Amazon Web Services is used by 145,883 companies runsonwhat tracks. ### What CRM does Baseline use? Baseline uses HubSpot for its CRM, alongside Apollo.io and Dealfront, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Baseline has used it since at least October 2023. HubSpot is used by 94,486 companies runsonwhat tracks. ### What email provider does Baseline use? Baseline uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 713,661 companies runsonwhat tracks. ### What does Baseline use for customer support? Baseline uses Intercom for customer support and documentation, alongside ReadMe, according to runsonwhat (October 2026). runsonwhat found Intercom through a subdomain that points at Intercom, and Baseline has used it since at least November 2023. Intercom is used by 8,873 companies runsonwhat tracks. ### What analytics tools does Baseline use? Baseline uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on baselinesoftware.com. Google Analytics is used by 885,990 companies runsonwhat tracks. ### How long has Baseline used HubSpot? Baseline has used HubSpot since at least October 2023, going by the first public certificate of the baselinesoftware.com subdomain that points at HubSpot. Other long-running tools at Baseline include HubSpot CMS (since October 2023), Intercom (since November 2023) and Vanta (since March 2025). ### Does Baseline use Google Fonts? Yes. runsonwhat found Google Fonts at Baseline through Google Fonts code on baselinesoftware.com. Google Fonts is a Media & UI tool used by 813,509 companies runsonwhat tracks. ### Does Baseline use AI tools? Yes. runsonwhat has found Anthropic at Baseline; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Baseline may use more AI tools than these. ### Which companies have a tech stack similar to Baseline's? The companies with the stacks most like Baseline's are Birdie, Ayla Networks, PayPlus and Smart Enterprise Solutions, according to runsonwhat (October 2026). Each shares 5 to 13 tools with Baseline, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Baseline uses? runsonwhat reads public records only. Of the 29 tools at Baseline, 14 were found through code on baselinesoftware.com, 7 through subdomains that point at the vendor, 5 through DNS records and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and baselinesoftware.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/baselinesoftware.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.