# What does Baselane use? Baselane (baselane.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Financial Services - Size: 11–50 employees - Based in: New York, United States - Founded: 2020 - LinkedIn: https://www.linkedin.com/company/baselane ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code | | | [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code | | | [Mixpanel](https://www.runsonwhat.com/reverse/mixpanel) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain | | | [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Custom domain, Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Braze](https://www.runsonwhat.com/reverse/braze) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | | [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records | | ## FAQ ### What tools does Baselane use? As of October 2026, runsonwhat has found 24 tools at Baselane (baselane.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, GSAP and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and VWO. Go-to-market: Google Ads, Zendesk and Webflow. Company Ops: Google Workspace, SendGrid and Let's Encrypt. Last checked October 20, 2026. ### What email provider does Baselane use? Baselane uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on baselane.com. Google Workspace is used by 402,315 companies runsonwhat tracks. ### What does Baselane use for customer support? Baselane uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk. Zendesk is used by 41,750 companies runsonwhat tracks. ### What analytics tools does Baselane use? Baselane uses Google Analytics for analytics, alongside Google Tag Manager, Segment and Mixpanel, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on baselane.com. Google Analytics is used by 878,470 companies runsonwhat tracks. ### What is Baselane's website built with? Baselane uses Webflow for its website, according to runsonwhat (October 2026). runsonwhat found Webflow through a subdomain that points at Webflow and code on baselane.com. Webflow is used by 34,826 companies runsonwhat tracks. ### What marketing software does Baselane use? Baselane uses Braze for marketing, according to runsonwhat (October 2026). runsonwhat found Braze through Braze code on baselane.com. Braze is used by 1,415 companies runsonwhat tracks. ### Does Baselane use jQuery? Yes. runsonwhat found jQuery at Baselane through jQuery code on baselane.com. jQuery is a Frontend tool used by 914,746 companies runsonwhat tracks. ### Does Baselane use AI tools? Yes. runsonwhat has found Anthropic at Baselane; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Baselane may use more AI tools than these. ### Which companies have a tech stack similar to Baselane's? The companies with the stacks most like Baselane's are Welab Bank, Hand & Stone, AllTrails.com and stern.de, according to runsonwhat (October 2026). Each shares 5 to 11 tools with Baselane, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Baselane uses? runsonwhat reads public records only. Of the 24 tools at Baselane, 10 were found through code on baselane.com, 10 through DNS records, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and baselane.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/baselane.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.