# What does Based Upon use?

Based Upon (basedupon.com) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-10-31).

- Industry: Design
- Size: 11–50 employees
- Based in: London, United Kingdom
- Founded: 2004
- LinkedIn: https://www.linkedin.com/company/based-upon

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Squarespace](https://www.runsonwhat.com/reverse/squarespace) | Website & CMS | Custom domain, DNS records, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |

## FAQ

### What tools does Based Upon use?

As of November 2026, runsonwhat has found 19 tools at Based Upon (basedupon.com) in public records. Edge & Hosting: GoDaddy and Google Cloud. Application: Google Fonts, Adobe Fonts and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 31, 2026.

### What cloud does Based Upon run on?

Based Upon uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud. Google Cloud is used by 77,027 companies runsonwhat tracks.

### What email provider does Based Upon use?

Based Upon uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 720,899 companies runsonwhat tracks.

### What analytics tools does Based Upon use?

Based Upon uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on basedupon.com. Google Analytics is used by 906,041 companies runsonwhat tracks.

### What is Based Upon's website built with?

Based Upon uses Squarespace for its website, according to runsonwhat (November 2026). runsonwhat found Squarespace through a subdomain that points at Squarespace and DNS records. Squarespace is used by 34,286 companies runsonwhat tracks.

### What monitoring tools does Based Upon use?

Based Upon uses Sentry for monitoring, according to runsonwhat (November 2026). runsonwhat found Sentry through Sentry code on basedupon.com. Sentry is used by 80,051 companies runsonwhat tracks.

### Does Based Upon use Google Fonts?

Yes. runsonwhat found Google Fonts at Based Upon through Google Fonts code on basedupon.com. Google Fonts is a Media & UI tool used by 825,833 companies runsonwhat tracks.

### Does Based Upon use AI tools?

Yes. runsonwhat has found Anthropic at Based Upon; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Based Upon may use more AI tools than these.

### How does runsonwhat know what Based Upon uses?

runsonwhat reads public records only. Of the 19 tools at Based Upon, 11 were found through code on basedupon.com, 4 through DNS records, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and basedupon.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/basedupon.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.