# What does Barry's use?

Barry's (barrys.com) shows public evidence of 35 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Fitness
- Size: 1,001–5,000 employees
- Based in: Miami, United States
- Founded: 1998
- LinkedIn: https://www.linkedin.com/company/barry's-bootcamp

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain, Website code |  |
| [Heroku](https://www.runsonwhat.com/reverse/heroku) | Hosting & Cloud | Custom domain | 2020-09 |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code |  |
| [Intellimize](https://www.runsonwhat.com/reverse/intellimize) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records, Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, Email records | 2019-12 |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records |  |
| [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code |  |
| [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code |  |
| [Extole](https://www.runsonwhat.com/reverse/extole) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records |  |
| [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | DNS verification records, Website code |  |
| [Rippling](https://www.runsonwhat.com/reverse/rippling) | People & HR | DNS verification records |  |

## Recent changes at Barry's

- 2026-10-10: started using [Extole](https://www.runsonwhat.com/reverse/extole)

## FAQ

### What tools does Barry's use?

As of October 2026, runsonwhat has found 35 tools at Barry's (barrys.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon CloudFront. Application: jQuery and Google Fonts. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026.

### What cloud does Barry's run on?

Barry's uses Amazon Web Services for hosting and cloud infrastructure, alongside Heroku, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on barrys.com. Amazon Web Services is used by 145,595 companies runsonwhat tracks.

### What email provider does Barry's use?

Barry's uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 710,115 companies runsonwhat tracks.

### What analytics tools does Barry's use?

Barry's uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Crazy Egg, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on barrys.com. Google Analytics is used by 877,790 companies runsonwhat tracks.

### What is Barry's's website built with?

Barry's uses Shopify for its website, alongside Webflow, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and email records, and Barry's has used it since at least December 2019. Shopify is used by 59,425 companies runsonwhat tracks.

### What marketing software does Barry's use?

Barry's uses Mailchimp for marketing, alongside Klaviyo and Extole, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp and code on barrys.com. Mailchimp is used by 114,885 companies runsonwhat tracks.

### How long has Barry's used Shopify?

Barry's has used Shopify since at least December 2019, going by the first public certificate of the barrys.com subdomain that points at Shopify. Other long-running tools at Barry's include Heroku (since September 2020).

### Does Barry's use jQuery?

Yes. runsonwhat found jQuery at Barry's through jQuery code on barrys.com. jQuery is a Frontend tool used by 914,462 companies runsonwhat tracks.

### Has Barry's changed tools recently?

Yes. On runsonwhat's rechecks, Barry's started using Extole (latest on October 10, 2026). A change counts only between two checks of barrys.com done the same way.

### Which companies have a tech stack similar to Barry's's?

The companies with the stacks most like Barry's' are Brightspeed, USA TODAY, Seabourn Cruise Line and SharkNinja, according to runsonwhat (October 2026). Each shares 15 to 21 tools with Barry's, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Barry's uses?

runsonwhat reads public records only. Of the 35 tools at Barry's, 17 were found through code on barrys.com, 8 through DNS records, 5 through email records and 5 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and barrys.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/barrys.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
