# What does J. Barbour and Sons use? J. Barbour and Sons (barbour.com) shows public evidence of 31 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Clothing - Size: 201–1,000 employees - Based in: Jarrow, United Kingdom - Founded: 1894 - LinkedIn: https://www.linkedin.com/company/j-barbour-&-sons-ltd ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code | | | [Attentive](https://www.runsonwhat.com/reverse/attentive) | Marketing | Website code | | | [Salesforce Commerce Cloud](https://www.runsonwhat.com/reverse/salesforce-commerce) | Website & CMS | Custom domain, Website code | | | [Bloomreach](https://www.runsonwhat.com/reverse/bloomreach) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [iubenda](https://www.runsonwhat.com/reverse/iubenda) | Security & Compliance | Website code | | | [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records | | | [Infor CloudSuite](https://www.runsonwhat.com/reverse/infor) | Finance & Legal | DNS verification records | | ## Recent changes at J. Barbour and Sons - 2026-10-09: started using [Infor CloudSuite](https://www.runsonwhat.com/reverse/infor) ## FAQ ### What tools does J. Barbour and Sons use? As of October 2026, runsonwhat has found 31 tools at J. Barbour and Sons (barbour.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Mailgun. Last checked October 20, 2026. ### What CRM does J. Barbour and Sons use? J. Barbour and Sons uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through Salesforce code on barbour.com. Salesforce is used by 34,089 companies runsonwhat tracks. ### What email provider does J. Barbour and Sons use? J. Barbour and Sons uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 711,310 companies runsonwhat tracks. ### What analytics tools does J. Barbour and Sons use? J. Barbour and Sons uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on barbour.com. Google Analytics is used by 881,286 companies runsonwhat tracks. ### What is J. Barbour and Sons's website built with? J. Barbour and Sons uses Salesforce Commerce Cloud for its website, according to runsonwhat (October 2026). runsonwhat found Salesforce Commerce Cloud through a subdomain that points at Salesforce Commerce Cloud and code on barbour.com. Salesforce Commerce Cloud is used by 1,511 companies runsonwhat tracks. ### What marketing software does J. Barbour and Sons use? J. Barbour and Sons uses Brevo for marketing, alongside Yotpo, Attentive and Bloomreach, according to runsonwhat (October 2026). runsonwhat found Brevo through a DNS verification record for Brevo. Brevo is used by 79,805 companies runsonwhat tracks. ### Does J. Barbour and Sons use jQuery? Yes. runsonwhat found jQuery at J. Barbour and Sons through jQuery code on barbour.com. jQuery is a Frontend tool used by 916,749 companies runsonwhat tracks. ### Has J. Barbour and Sons changed tools recently? Yes. On runsonwhat's rechecks, J. Barbour and Sons started using Infor CloudSuite (latest on October 9, 2026). A change counts only between two checks of barbour.com done the same way. ### Which companies have a tech stack similar to J. Barbour and Sons's? The companies with the stacks most like J. Barbour and Sons' are Frontier Natural Products Co-op, La Maison Simons, NS and Henry Repeating Arms, according to runsonwhat (October 2026). Each shares 12 to 15 tools with J. Barbour and Sons, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what J. Barbour and Sons uses? runsonwhat reads public records only. Of the 31 tools at J. Barbour and Sons, 20 were found through code on barbour.com, 5 through DNS records, 5 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and barbour.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/barbour.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.