# What does The Baldwin Group use? The Baldwin Group (baldwin.com) shows public evidence of 52 tools, according to runsonwhat (last checked 2026-11-02). - LinkedIn: https://www.linkedin.com/company/thebaldwingroup ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code | | | [Pantheon](https://www.runsonwhat.com/reverse/pantheon) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Twilio](https://www.runsonwhat.com/reverse/twilio) | Backend & Database | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code | | | [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records, Website code | 2025-12 | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Custom domain | 2025-08 | | [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | DNS verification records, Email records | | | [Unbounce](https://www.runsonwhat.com/reverse/unbounce) | Website & CMS | Custom domain, Website code | 2025-02 | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | DNS verification records, Email records | | | [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | | [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records | | | [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records | | | [Foxit](https://www.runsonwhat.com/reverse/foxit) | Collaboration | DNS verification records | | | [Airtable](https://www.runsonwhat.com/reverse/airtable) | Collaboration | DNS verification records | | | [Loom](https://www.runsonwhat.com/reverse/loom) | Collaboration | DNS verification records | | | [Ketch](https://www.runsonwhat.com/reverse/ketch) | Security & Compliance | Website code | | | [MuleSoft Anypoint](https://www.runsonwhat.com/reverse/mulesoft) | Dev Tools | Custom domain | 2025-08 | | [Zywave](https://www.runsonwhat.com/reverse/zywave) | Finance & Legal | DNS verification records | | ## FAQ ### What tools does The Baldwin Group use? As of November 2026, runsonwhat has found 52 tools at The Baldwin Group (baldwin.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked November 2, 2026. ### What cloud does The Baldwin Group run on? The Baldwin Group uses Amazon Web Services for hosting and cloud infrastructure, alongside Pantheon, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on baldwin.com. Amazon Web Services is used by 147,201 companies runsonwhat tracks. ### What CRM does The Baldwin Group use? The Baldwin Group uses HubSpot for its CRM, alongside Salesforce, ZoomInfo and 6sense, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on baldwin.com. HubSpot is used by 97,135 companies runsonwhat tracks. ### What email provider does The Baldwin Group use? The Baldwin Group uses Microsoft 365 for email and office software, alongside Apple Business and Exclaimer, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 727,898 companies runsonwhat tracks. ### What does The Baldwin Group use for customer support? The Baldwin Group uses Freshdesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Freshdesk through a subdomain that points at Freshdesk, and The Baldwin Group has used it since at least August 2025. Freshdesk is used by 12,824 companies runsonwhat tracks. ### What analytics tools does The Baldwin Group use? The Baldwin Group uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on baldwin.com. Google Analytics is used by 905,099 companies runsonwhat tracks. ### How long has The Baldwin Group used Unbounce? The Baldwin Group has used Unbounce since at least February 2025, going by the first public certificate of the baldwin.com subdomain that points at Unbounce. Other long-running tools at The Baldwin Group include Freshdesk (since August 2025), MuleSoft Anypoint (since August 2025) and Pardot (since December 2025). ### Does The Baldwin Group use jQuery? Yes. runsonwhat found jQuery at The Baldwin Group through jQuery code on baldwin.com. jQuery is a Frontend tool used by 928,763 companies runsonwhat tracks. ### Does The Baldwin Group use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at The Baldwin Group; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so The Baldwin Group may use more AI tools than these. ### Which companies have a tech stack similar to The Baldwin Group's? The companies with the stacks most like The Baldwin Group's are Hub International, WSFS Bank, The Baldwin Group and The Baldwin Group, according to runsonwhat (November 2026). Each shares 12 to 24 tools with The Baldwin Group, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what The Baldwin Group uses? runsonwhat reads public records only. Of the 52 tools at The Baldwin Group, 23 were found through code on baldwin.com, 19 through DNS records, 6 through email records and 4 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and baldwin.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/baldwin.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.