# What does Backtrace I/o use? Backtrace I/o (backtrace.io) shows public evidence of 26 tools, according to runsonwhat (last checked 2026-10-31). - Industry: Software - Size: 11–50 employees - Based in: New York, United States - Founded: 2014 - LinkedIn: https://www.linkedin.com/company/9312514 ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | DNS verification records, Email records, Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Custom domain | 2020-05 | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Prismic](https://www.runsonwhat.com/reverse/prismic) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records | | ## FAQ ### What tools does Backtrace I/o use? As of November 2026, runsonwhat has found 26 tools at Backtrace I/o (backtrace.io) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, Font Awesome and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Atlassian Statuspage. Go-to-market: Google Ads, Meta Pixel and HubSpot. Company Ops: Google Workspace, reCAPTCHA and SendGrid. Last checked October 31, 2026. ### What cloud does Backtrace I/o run on? Backtrace I/o uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on backtrace.io. Amazon Web Services is used by 147,034 companies runsonwhat tracks. ### What CRM does Backtrace I/o use? Backtrace I/o uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on backtrace.io. HubSpot is used by 96,813 companies runsonwhat tracks. ### What email provider does Backtrace I/o use? Backtrace I/o uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on backtrace.io. Google Workspace is used by 414,390 companies runsonwhat tracks. ### What analytics tools does Backtrace I/o use? Backtrace I/o uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on backtrace.io. Google Analytics is used by 906,271 companies runsonwhat tracks. ### What is Backtrace I/o's website built with? Backtrace I/o uses Prismic for its website, according to runsonwhat (November 2026). runsonwhat found Prismic through Prismic code on backtrace.io. Prismic is used by 1,587 companies runsonwhat tracks. ### How long has Backtrace I/o used Salesforce? Backtrace I/o has used Salesforce since at least May 2020, going by the first public certificate of the backtrace.io subdomain that points at Salesforce. ### Does Backtrace I/o use Google Fonts? Yes. runsonwhat found Google Fonts at Backtrace I/o through Google Fonts code on backtrace.io. Google Fonts is a Media & UI tool used by 826,106 companies runsonwhat tracks. ### Which companies have a tech stack similar to Backtrace I/o's? The companies with the stacks most like Backtrace I/o's are Do Some Good, Unique Technologies, Chemgroup and Deepomatic, according to runsonwhat (November 2026). Each shares 7 to 11 tools with Backtrace I/o, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Backtrace I/o uses? runsonwhat reads public records only. Of the 26 tools at Backtrace I/o, 16 were found through code on backtrace.io, 4 through DNS records, 4 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and backtrace.io about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/backtrace.io (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.