# What does Backslash use?

Backslash (backslash.com) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-10-31).

- Industry: Marketing and Advertising
- Size: 11–50 employees
- Based in: Los Angeles, United States
- Founded: 2016
- LinkedIn: https://www.linkedin.com/company/backslash-tbwa

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Mapbox](https://www.runsonwhat.com/reverse/mapbox) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records |  |
| [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records |  |
| [Box](https://www.runsonwhat.com/reverse/box) | Collaboration | DNS verification records |  |
| [Workplace from Meta](https://www.runsonwhat.com/reverse/meta-workplace) | Collaboration | DNS verification records |  |

## FAQ

### What tools does Backslash use?

As of November 2026, runsonwhat has found 15 tools at Backslash (backslash.com) in public records. Edge & Hosting: Cloudflare and WP Engine. Application: jQuery and Mapbox. Data & Observability: Google Analytics. Go-to-market: WordPress and Yoast SEO. Company Ops: Microsoft 365, Atlassian and OneTrust. Last checked October 31, 2026.

### What cloud does Backslash run on?

Backslash uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine and code on backslash.com. WP Engine is used by 52,005 companies runsonwhat tracks.

### What email provider does Backslash use?

Backslash uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on backslash.com. Microsoft 365 is used by 724,125 companies runsonwhat tracks.

### What analytics tools does Backslash use?

Backslash uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on backslash.com. Google Analytics is used by 906,276 companies runsonwhat tracks.

### What is Backslash's website built with?

Backslash uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on backslash.com. WordPress is used by 607,394 companies runsonwhat tracks.

### Does Backslash use jQuery?

Yes. runsonwhat found jQuery at Backslash through jQuery code on backslash.com. jQuery is a Frontend tool used by 930,183 companies runsonwhat tracks.

### Which companies have a tech stack similar to Backslash's?

The companies with the stacks most like Backslash's are OpenSail Digital Agency, Morning Walk, TBWA\Paris and Community Southwark, according to runsonwhat (November 2026). Each shares 4 to 12 tools with Backslash, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Backslash uses?

runsonwhat reads public records only. Of the 15 tools at Backslash, 7 were found through code on backslash.com, 5 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and backslash.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/backslash.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.