# What does Backs in Action use?

Backs in Action (backsinaction.ca) shows public evidence of 14 tools, according to runsonwhat (last checked 2026-10-27).

- Industry: Health, Wellness and Fitness
- Size: 11–50 employees
- Based in: Vancouver, Canada
- Founded: 2017
- LinkedIn: https://www.linkedin.com/company/backs-in-action-wellness-centre

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [All in One SEO](https://www.runsonwhat.com/reverse/aioseo) | Website & CMS | Website code |  |
| [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |

## FAQ

### What tools does Backs in Action use?

As of October 2026, runsonwhat has found 14 tools at Backs in Action (backsinaction.ca) in public records. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and All in One SEO. Company Ops: reCAPTCHA. Last checked October 27, 2026.

### What sales tools does Backs in Action use?

The sales tools runsonwhat has found at Backs in Action are Calendly (October 2026); no CRM shows up in Backs in Action's public records. runsonwhat found Calendly through Calendly code on backsinaction.ca. Calendly is used by 28,933 companies runsonwhat tracks.

### What analytics tools does Backs in Action use?

Backs in Action uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on backsinaction.ca. Google Analytics is used by 888,042 companies runsonwhat tracks.

### What is Backs in Action's website built with?

Backs in Action uses WordPress for its website, alongside All in One SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on backsinaction.ca. WordPress is used by 600,288 companies runsonwhat tracks.

### Does Backs in Action use jQuery?

Yes. runsonwhat found jQuery at Backs in Action through jQuery code on backsinaction.ca. jQuery is a Frontend tool used by 920,360 companies runsonwhat tracks.

### How does runsonwhat know what Backs in Action uses?

runsonwhat reads public records only. Of the 14 tools at Backs in Action, 13 were found through code on backsinaction.ca, 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and backsinaction.ca about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/backsinaction.ca (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.