# What does Back Paddock Company Pty Ltd use? Back Paddock Company Pty Ltd (backpaddock.com.au) shows public evidence of 23 tools, according to runsonwhat (last checked 2026-10-18). - Industry: IT Services - Size: 11–50 employees - Based in: Capalaba, Australia - Founded: 1996 - LinkedIn: https://www.linkedin.com/company/back-paddock-company ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | DNS records | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code | | | [All in One SEO](https://www.runsonwhat.com/reverse/aioseo) | Website & CMS | Website code | | | [Google AdSense](https://www.runsonwhat.com/reverse/google-adsense) | Ads & Pixels | Website code | | | [ActiveCampaign](https://www.runsonwhat.com/reverse/activecampaign) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records | | | [CleanTalk](https://www.runsonwhat.com/reverse/cleantalk) | Security & Compliance | Website code | | ## FAQ ### What tools does Back Paddock Company use? As of October 2026, runsonwhat has found 23 tools at Back Paddock Company (backpaddock.com.au) in public records. Application: Vimeo, YouTube and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Matomo. Go-to-market: WordPress, Google Ads and HubSpot. Company Ops: Microsoft 365, reCAPTCHA and Apple Business. Last checked October 18, 2026. ### What CRM does Back Paddock Company use? Back Paddock Company uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on backpaddock.com.au. HubSpot is used by 93,681 companies runsonwhat tracks. ### What email provider does Back Paddock Company use? Back Paddock Company uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 709,038 companies runsonwhat tracks. ### What payment provider does Back Paddock Company use? Back Paddock Company uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through Stripe code on backpaddock.com.au. Stripe is used by 27,789 companies runsonwhat tracks. ### What analytics tools does Back Paddock Company use? Back Paddock Company uses Google Analytics for analytics, alongside Google Tag Manager and Matomo, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on backpaddock.com.au. Google Analytics is used by 875,883 companies runsonwhat tracks. ### What is Back Paddock Company's website built with? Back Paddock Company uses WordPress for its website, alongside Shopify and All in One SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on backpaddock.com.au. WordPress is used by 595,017 companies runsonwhat tracks. ### Does Back Paddock Company use Google Ads? Yes. runsonwhat found Google Ads at Back Paddock Company through Google Ads code on backpaddock.com.au. Google Ads is a Ads & Pixels tool used by 493,611 companies runsonwhat tracks. ### Does Back Paddock Company use AI tools? Yes. runsonwhat has found Anthropic at Back Paddock Company; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Back Paddock Company may use more AI tools than these. ### How does runsonwhat know what Back Paddock Company uses? runsonwhat reads public records only. Of the 23 tools at Back Paddock Company, 14 were found through code on backpaddock.com.au, 7 through DNS records, 1 through website configuration files and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and backpaddock.com.au about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/backpaddock.com.au (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.