# What does Backpacker Magazine use?

Backpacker Magazine (backpacker.com) shows public evidence of 58 tools, according to runsonwhat (last checked 2026-10-12).

- Industry: Publishing
- Size: 11–50 employees
- Based in: Boulder, United States
- LinkedIn: https://www.linkedin.com/company/backpacker-magazine

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | DNS records, Website code |  |
| [Pantheon](https://www.runsonwhat.com/reverse/pantheon) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [JW Player](https://www.runsonwhat.com/reverse/jw-player) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code |  |
| [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code |  |
| [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code |  |
| [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) | Analytics | Website code |  |
| [RudderStack](https://www.runsonwhat.com/reverse/rudderstack) | Analytics | Website code |  |
| [Parse.ly](https://www.runsonwhat.com/reverse/parsely) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code, Website config |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config, Website code |  |
| [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code |  |
| [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code |  |
| [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config, Website code |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config, Website code |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config, Website code |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website code, Website config |  |
| [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code |  |
| [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config, Website code |  |
| [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website code |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |
| [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code |  |
| [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code |  |
| [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code |  |
| [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config |  |
| [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code |  |
| [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code |  |
| [ID5](https://www.runsonwhat.com/reverse/id5) | Ads & Pixels | Website code |  |
| [MediaMath](https://www.runsonwhat.com/reverse/mediamath) | Ads & Pixels | Website code |  |
| [33Across](https://www.runsonwhat.com/reverse/33across) | Ads & Pixels | Website code |  |
| [OneSignal](https://www.runsonwhat.com/reverse/onesignal) | Marketing | Website code |  |
| [Nativo](https://www.runsonwhat.com/reverse/nativo) | Ads & Pixels | Website code |  |
| [Lotame](https://www.runsonwhat.com/reverse/lotame) | Ads & Pixels | Website code |  |
| [Clickagy](https://www.runsonwhat.com/reverse/clickagy) | Sales & CRM | Website code |  |
| [Tapad](https://www.runsonwhat.com/reverse/tapad) | Ads & Pixels | Website code |  |
| [Infolinks](https://www.runsonwhat.com/reverse/infolinks) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Box](https://www.runsonwhat.com/reverse/box) | Collaboration | DNS verification records |  |

## FAQ

### What tools does Backpacker Magazine use?

As of October 2026, runsonwhat has found 58 tools at Backpacker Magazine (backpacker.com) in public records. Edge & Hosting: Cloudflare, Fastly and Vercel. Application: Google Fonts and JW Player. Data & Observability: Google Analytics, Google Tag Manager and New Relic. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Google Workspace, reCAPTCHA and Mailchimp Transactional. Last checked October 12, 2026.

### What cloud does Backpacker Magazine run on?

Backpacker Magazine uses Vercel for hosting and cloud infrastructure, alongside Pantheon, according to runsonwhat (October 2026). runsonwhat found Vercel through DNS records that point at Vercel and code on backpacker.com. Vercel is used by 47,162 companies runsonwhat tracks.

### What CRM does Backpacker Magazine use?

Backpacker Magazine uses HubSpot for its CRM, alongside Demandbase, Bombora and Clickagy, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on backpacker.com. HubSpot is used by 92,674 companies runsonwhat tracks.

### What email provider does Backpacker Magazine use?

Backpacker Magazine uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on backpacker.com. Google Workspace is used by 399,618 companies runsonwhat tracks.

### What analytics tools does Backpacker Magazine use?

Backpacker Magazine uses Google Analytics for analytics, alongside Google Tag Manager, comScore and AppsFlyer, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on backpacker.com. Google Analytics is used by 859,368 companies runsonwhat tracks.

### What is Backpacker Magazine's website built with?

Backpacker Magazine uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on backpacker.com. WordPress is used by 586,179 companies runsonwhat tracks.

### Does Backpacker Magazine use Google Fonts?

Yes. runsonwhat found Google Fonts at Backpacker Magazine through Google Fonts code on backpacker.com. Google Fonts is a Media & UI tool used by 795,666 companies runsonwhat tracks.

### Which companies have a tech stack similar to Backpacker Magazine's?

The companies with the stacks most like Backpacker Magazine's are Yoga Journal, Power & Motoryacht, Anglers Journal - A Fishing Life and Astronomy magazine, according to runsonwhat (October 2026). Each shares 18 to 55 tools with Backpacker Magazine, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Backpacker Magazine uses?

runsonwhat reads public records only. Of the 58 tools at Backpacker Magazine, 42 were found through code on backpacker.com, 8 through website configuration files, 5 through DNS records and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and backpacker.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/backpacker.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.