# What does Backpack Exchange use? Backpack Exchange (backpack.exchange) shows public evidence of 22 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Software - Size: 11–50 employees - Based in: Ｍｔｖ Ｊａｐａｎ, Japan - Founded: 2023 - LinkedIn: https://www.linkedin.com/company/backpackexchange ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Website code | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | DNS verification records | | | [GitHub Pages](https://www.runsonwhat.com/reverse/github-pages) | Hosting & Cloud | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [Better Stack](https://www.runsonwhat.com/reverse/betterstack) | Monitoring | Custom domain | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Discord](https://www.runsonwhat.com/reverse/discord) | Support & Docs | Website code | | | [GitBook](https://www.runsonwhat.com/reverse/gitbook) | Support & Docs | Custom domain | | | [Iterable](https://www.runsonwhat.com/reverse/iterable) | Marketing | Custom domain | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Tailscale](https://www.runsonwhat.com/reverse/tailscale) | Security & Compliance | DNS verification records | | ## FAQ ### What tools does Backpack Exchange use? As of October 2026, runsonwhat has found 22 tools at Backpack Exchange (backpack.exchange) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Amazon CloudFront. Application: React and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Reddit Ads and Discord. Company Ops: Google Workspace, SendGrid and Tailscale. Last checked October 20, 2026. ### What cloud does Backpack Exchange run on? Backpack Exchange uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel and GitHub Pages, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on backpack.exchange. Amazon Web Services is used by 146,159 companies runsonwhat tracks. ### What email provider does Backpack Exchange use? Backpack Exchange uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on backpack.exchange. Google Workspace is used by 406,548 companies runsonwhat tracks. ### What does Backpack Exchange use for customer support? Backpack Exchange uses Discord for customer support and documentation, alongside GitBook, according to runsonwhat (October 2026). runsonwhat found Discord through Discord code on backpack.exchange. Discord is used by 6,217 companies runsonwhat tracks. ### What analytics tools does Backpack Exchange use? Backpack Exchange uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on backpack.exchange. Google Analytics is used by 894,444 companies runsonwhat tracks. ### What marketing software does Backpack Exchange use? Backpack Exchange uses Iterable for marketing, according to runsonwhat (October 2026). runsonwhat found Iterable through a subdomain that points at Iterable. Iterable is used by 420 companies runsonwhat tracks. ### Does Backpack Exchange use Google Ads? Yes. runsonwhat found Google Ads at Backpack Exchange through Google Ads code on backpack.exchange. Google Ads is a Ads & Pixels tool used by 526,812 companies runsonwhat tracks. ### Which companies have a tech stack similar to Backpack Exchange's? The companies with the stacks most like Backpack Exchange's are Kin Insurance, KiwiCo, Next Glass™ and Looksharp, according to runsonwhat (October 2026). Each shares 7 to 12 tools with Backpack Exchange, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Backpack Exchange uses? runsonwhat reads public records only. Of the 22 tools at Backpack Exchange, 11 were found through code on backpack.exchange, 4 through DNS records, 4 through subdomains that point at the vendor, 2 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and backpack.exchange about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/backpack.exchange (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.