# What does Backlinko use?

Backlinko (backlinko.com) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Marketing and Advertising
- Size: 1–10 employees
- Based in: Boston, United States
- Founded: 2012
- LinkedIn: https://www.linkedin.com/company/backlinko

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [NS1](https://www.runsonwhat.com/reverse/ns1) | DNS | DNS records |  |
| [Netlify](https://www.runsonwhat.com/reverse/netlify) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code |  |
| [Pingdom](https://www.runsonwhat.com/reverse/pingdom) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Semrush](https://www.runsonwhat.com/reverse/semrush) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [Postmark](https://www.runsonwhat.com/reverse/postmark) | Email Delivery | Email records |  |
| [CookieHub](https://www.runsonwhat.com/reverse/cookiehub) | Security & Compliance | Website code |  |

## FAQ

### What tools does Backlinko use?

As of October 2026, runsonwhat has found 19 tools at Backlinko (backlinko.com) in public records. Edge & Hosting: Cloudflare, NS1 and Netlify. Application: Font Awesome, React and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, Postmark and CookieHub. Last checked October 20, 2026.

### What cloud does Backlinko run on?

Backlinko uses Netlify for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Netlify through Netlify code on backlinko.com. Netlify is used by 11,703 companies runsonwhat tracks.

### What email provider does Backlinko use?

Backlinko uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on backlinko.com. Google Workspace is used by 406,488 companies runsonwhat tracks.

### What analytics tools does Backlinko use?

Backlinko uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on backlinko.com. Google Analytics is used by 895,313 companies runsonwhat tracks.

### What marketing software does Backlinko use?

Backlinko uses Semrush for marketing, according to runsonwhat (October 2026). runsonwhat found Semrush through Semrush code on backlinko.com. Semrush is used by 13 companies runsonwhat tracks.

### What monitoring tools does Backlinko use?

Backlinko uses Pingdom for monitoring, according to runsonwhat (October 2026). runsonwhat found Pingdom through Pingdom code on backlinko.com. Pingdom is used by 1,507 companies runsonwhat tracks.

### Does Backlinko use Cloudflare?

Yes. runsonwhat found Cloudflare at Backlinko through Cloudflare code on backlinko.com. Cloudflare is a CDN & Edge tool used by 712,212 companies runsonwhat tracks.

### Which companies have a tech stack similar to Backlinko's?

The companies with the stacks most like Backlinko's are Siftly, Georion, Web Tonic and MarTech, according to runsonwhat (October 2026). Each shares 5 to 11 tools with Backlinko, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Backlinko uses?

runsonwhat reads public records only. Of the 19 tools at Backlinko, 15 were found through code on backlinko.com, 2 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and backlinko.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/backlinko.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.