# What does Backbone use? Backbone (backboneiq.com) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-10-18). - Industry: Software - Size: 11–50 employees - Based in: San Francisco, United States - Founded: 2017 - LinkedIn: https://www.linkedin.com/company/backboneiq ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code | | | [Netlify](https://www.runsonwhat.com/reverse/netlify) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | | [Gatsby](https://www.runsonwhat.com/reverse/gatsby) | Frontend | Website code | | | [Vidyard](https://www.runsonwhat.com/reverse/vidyard) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records | | | [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | | [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records | | | [Amazon Business](https://www.runsonwhat.com/reverse/amazon-business) | Finance & Legal | DNS verification records | | ## FAQ ### What tools does Backbone use? As of October 2026, runsonwhat has found 19 tools at Backbone (backboneiq.com) in public records. Edge & Hosting: Cloudflare and Netlify. Application: Google Fonts, Vimeo and OpenAI. Data & Observability: Google Tag Manager. Go-to-market: Meta Pixel, Mailchimp and Salesforce. Company Ops: Google Workspace, Apple Business and Slack. Last checked October 18, 2026. ### What cloud does Backbone run on? Backbone uses Netlify for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Netlify through Netlify code on backboneiq.com. Netlify is used by 11,009 companies runsonwhat tracks. ### What CRM does Backbone use? Backbone uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce. Salesforce is used by 33,489 companies runsonwhat tracks. ### What email provider does Backbone use? Backbone uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 397,574 companies runsonwhat tracks. ### What analytics tools does Backbone use? Backbone uses Google Tag Manager for analytics, according to runsonwhat (October 2026). runsonwhat found Google Tag Manager through Google Tag Manager code on backboneiq.com. Google Tag Manager is used by 489,238 companies runsonwhat tracks. ### What is Backbone's website built with? Backbone uses Contentful for its website, according to runsonwhat (October 2026). runsonwhat found Contentful through Contentful code on backboneiq.com. Contentful is used by 4,049 companies runsonwhat tracks. ### Does Backbone use Google Fonts? Yes. runsonwhat found Google Fonts at Backbone through Google Fonts code on backboneiq.com. Google Fonts is a Media & UI tool used by 791,675 companies runsonwhat tracks. ### Does Backbone use AI tools? Yes. runsonwhat has found OpenAI at Backbone; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Backbone may use more AI tools than these. ### Which companies have a tech stack similar to Backbone's? The companies with the stacks most like Backbone's are Mi Corporation (United States), Pcstrac, NETSCOUT and SpatialKey, according to runsonwhat (October 2026). Each shares 4 to 5 tools with Backbone, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Backbone uses? runsonwhat reads public records only. Of the 19 tools at Backbone, 10 were found through code on backboneiq.com, 7 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and backboneiq.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/backboneiq.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.