# What does Backbone Media use? Backbone Media (backbone.media) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Marketing and Advertising - Size: 51–200 employees - Based in: Carbondale, United States - Founded: 1997 - LinkedIn: https://www.linkedin.com/company/backbone-media-llc ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code | | | [Pantheon](https://www.runsonwhat.com/reverse/pantheon) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Teamtailor](https://www.runsonwhat.com/reverse/teamtailor) | People & HR | Custom domain, DNS verification records | | | [NetSuite](https://www.runsonwhat.com/reverse/netsuite) | Finance & Legal | Email records | | ## Recent changes at Backbone Media - 2026-10-19: started using [NetSuite](https://www.runsonwhat.com/reverse/netsuite) ## FAQ ### What tools does Backbone Media use? As of November 2026, runsonwhat has found 18 tools at Backbone Media (backbone.media) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Fastly. Application: jQuery, GSAP and Adobe Fonts. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, SendGrid and Teamtailor. Last checked November 10, 2026. ### What cloud does Backbone Media run on? Backbone Media uses Amazon Web Services for hosting and cloud infrastructure, alongside Pantheon, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on backbone.media. Amazon Web Services is used by 147,660 companies runsonwhat tracks. ### What email provider does Backbone Media use? Backbone Media uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on backbone.media. Microsoft 365 is used by 737,849 companies runsonwhat tracks. ### What analytics tools does Backbone Media use? Backbone Media uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on backbone.media. Google Analytics is used by 904,247 companies runsonwhat tracks. ### What does Backbone Media use for hiring and HR? Backbone Media uses Teamtailor for hiring and HR, according to runsonwhat (November 2026). runsonwhat found Teamtailor through a subdomain that points at Teamtailor and a DNS verification record. Teamtailor is used by 2,736 companies runsonwhat tracks. ### Does Backbone Media use jQuery? Yes. runsonwhat found jQuery at Backbone Media through jQuery code on backbone.media. jQuery is a Frontend tool used by 927,308 companies runsonwhat tracks. ### Does Backbone Media use AI tools? Yes. runsonwhat has found Anthropic at Backbone Media; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Backbone Media may use more AI tools than these. ### Has Backbone Media changed tools recently? Yes. On runsonwhat's rechecks, Backbone Media started using NetSuite (latest on October 19, 2026). A change counts only between two checks of backbone.media done the same way. ### Which companies have a tech stack similar to Backbone Media's? The companies with the stacks most like Backbone Media's are Rogers Sporting Goods, 100%, Jit Truck Parts™ and Human Touch, according to runsonwhat (November 2026). Each shares 10 to 11 tools with Backbone Media, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Backbone Media uses? runsonwhat reads public records only. Of the 18 tools at Backbone Media, 11 were found through code on backbone.media, 3 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and backbone.media about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/backbone.media (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.