# What does Backbone use?

Backbone (backbone.care) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-11-10).

- Industry: Health, Wellness and Fitness
- Size: 11–50 employees
- Based in: Miami, United States
- LinkedIn: https://www.linkedin.com/company/backbonecare

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Namecheap](https://www.runsonwhat.com/reverse/namecheap) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records, Email records |  |
| [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |

## Recent changes at Backbone

- 2026-11-02: started using [Brevo](https://www.runsonwhat.com/reverse/brevo)
- 2026-11-02: started using [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace)
- 2026-11-02: started using [Google Search Console](https://www.runsonwhat.com/reverse/gsc)

## FAQ

### What tools does Backbone use?

As of November 2026, runsonwhat has found 17 tools at Backbone (backbone.care) in public records. Edge & Hosting: Cloudflare and Namecheap. Application: jQuery and Google Fonts. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace. Last checked November 10, 2026.

### What CRM does Backbone use?

Backbone uses Zoho for its CRM, according to runsonwhat (November 2026). runsonwhat found Zoho through Zoho code on backbone.care. Zoho is used by 65,359 companies runsonwhat tracks.

### What email provider does Backbone use?

Backbone uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 421,026 companies runsonwhat tracks.

### What analytics tools does Backbone use?

Backbone uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on backbone.care. Google Analytics is used by 904,013 companies runsonwhat tracks.

### What is Backbone's website built with?

Backbone uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 61,586 companies runsonwhat tracks.

### What marketing software does Backbone use?

Backbone uses Brevo for marketing, according to runsonwhat (November 2026). runsonwhat found Brevo through a DNS verification record for Brevo and email records. Brevo is used by 84,427 companies runsonwhat tracks.

### Does Backbone use jQuery?

Yes. runsonwhat found jQuery at Backbone through jQuery code on backbone.care. jQuery is a Frontend tool used by 927,250 companies runsonwhat tracks.

### Has Backbone changed tools recently?

Yes. On runsonwhat's rechecks, Backbone started using Brevo, Google Workspace and Google Search Console (latest on November 2, 2026). A change counts only between two checks of backbone.care done the same way.

### How does runsonwhat know what Backbone uses?

runsonwhat reads public records only. Of the 17 tools at Backbone, 11 were found through code on backbone.care, 3 through DNS records, 1 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and backbone.care about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/backbone.care (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.