# What does init consulting AG use?

init consulting AG (b1-web.com) shows public evidence of 8 tools, according to runsonwhat (last checked 2026-11-01).

- Industry: Software
- Size: 51–200 employees
- Based in: Kösching, Germany
- Founded: 2019
- LinkedIn: https://www.linkedin.com/company/init-consulting-ag

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code |  |

## Recent changes at init consulting AG

- 2026-10-23: started using [llms.txt](https://www.runsonwhat.com/reverse/llms-txt)

## FAQ

### What tools does init consulting use?

As of November 2026, runsonwhat has found 8 tools at init consulting (b1-web.com) in public records. Application: YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Yoast SEO and Pardot. Company Ops: Usercentrics. Last checked November 1, 2026.

### What analytics tools does init consulting use?

init consulting uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on b1-web.com. Google Analytics is used by 906,254 companies runsonwhat tracks.

### What is init consulting's website built with?

init consulting uses Yoast SEO for its website, according to runsonwhat (November 2026). runsonwhat found Yoast SEO through Yoast SEO code on b1-web.com. Yoast SEO is used by 313,037 companies runsonwhat tracks.

### What marketing software does init consulting use?

init consulting uses Pardot for marketing, according to runsonwhat (November 2026). runsonwhat found Pardot through email records that authorize Pardot. Pardot is used by 20,623 companies runsonwhat tracks.

### Does init consulting use Google Ads?

Yes. runsonwhat found Google Ads at init consulting through Google Ads code on b1-web.com. Google Ads is a Ads & Pixels tool used by 541,975 companies runsonwhat tracks.

### Has init consulting changed tools recently?

Yes. On runsonwhat's rechecks, init consulting started using llms.txt (latest on October 23, 2026). A change counts only between two checks of b1-web.com done the same way.

### How does runsonwhat know what init consulting uses?

runsonwhat reads public records only. Of the 8 tools at init consulting, 6 were found through code on b1-web.com, 1 through website configuration files and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and b1-web.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/b1-web.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.