# What does Aware use? Aware (awarehq.com) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-10-23). - Industry: Software - Size: 51–200 employees - Based in: Columbus, United States - Founded: 2016 - LinkedIn: https://www.linkedin.com/company/awarehq ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Vidyard](https://www.runsonwhat.com/reverse/vidyard) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Custom domain, DNS verification records, Email records | 2021-12 | | [Mouseflow](https://www.runsonwhat.com/reverse/mouseflow) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [Dealfront](https://www.runsonwhat.com/reverse/leadfeeder) | Sales & CRM | Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Website code | | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | | [Spotify Ads](https://www.runsonwhat.com/reverse/spotify-ads) | Ads & Pixels | Website code | | | [Qualified](https://www.runsonwhat.com/reverse/qualified) | Sales & CRM | Website code | | | [Common Room](https://www.runsonwhat.com/reverse/commonroom) | Sales & CRM | Website code | | | [TechTarget](https://www.runsonwhat.com/reverse/techtarget) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [Workplace from Meta](https://www.runsonwhat.com/reverse/meta-workplace) | Collaboration | DNS verification records | | ## FAQ ### What tools does Aware use? As of October 2026, runsonwhat has found 33 tools at Aware (awarehq.com) in public records. Edge & Hosting: Amazon Route 53 and Microsoft Azure. Application: Vidyard. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: Google Ads, Microsoft Ads and LinkedIn Insight Tag. Company Ops: SendGrid, Atlassian and Amazon SES. Last checked October 23, 2026. ### What cloud does Aware run on? Aware uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure and code on awarehq.com. Microsoft Azure is used by 47,052 companies runsonwhat tracks. ### What CRM does Aware use? Aware uses HubSpot for its CRM, alongside Salesforce, Dealfront and 6sense, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 94,344 companies runsonwhat tracks. ### What analytics tools does Aware use? Aware uses Google Analytics for analytics, alongside Google Tag Manager and Mouseflow, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on awarehq.com. Google Analytics is used by 884,876 companies runsonwhat tracks. ### What marketing software does Aware use? Aware uses Marketo for marketing, according to runsonwhat (October 2026). runsonwhat found Marketo through Marketo code on awarehq.com. Marketo is used by 8,961 companies runsonwhat tracks. ### What monitoring tools does Aware use? Aware uses web-vitals for monitoring, alongside Atlassian Statuspage, according to runsonwhat (October 2026). runsonwhat found web-vitals through web-vitals code on awarehq.com. web-vitals is used by 28,501 companies runsonwhat tracks. ### How long has Aware used Atlassian Statuspage? Aware has used Atlassian Statuspage since at least December 2021, going by the first public certificate of the awarehq.com subdomain that points at Atlassian Statuspage. ### Does Aware use Google Ads? Yes. runsonwhat found Google Ads at Aware through Google Ads code on awarehq.com. Google Ads is a Ads & Pixels tool used by 509,993 companies runsonwhat tracks. ### Which companies have a tech stack similar to Aware's? The companies with the stacks most like Aware's are Strongdm, Stackstate (acquired By Suse), Mimecast and Cribl, according to runsonwhat (October 2026). Each shares 17 to 23 tools with Aware, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Aware uses? runsonwhat reads public records only. Of the 33 tools at Aware, 20 were found through code on awarehq.com, 6 through email records, 5 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and awarehq.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/awarehq.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.