# What does The Aurum Group use? The Aurum Group (aurumgroup.com) shows public evidence of 30 tools, according to runsonwhat (last checked 2026-11-05). - Industry: Health, Wellness and Fitness - Size: 201–1,000 employees - Based in: Calgary, Canada - Founded: 1971 - LinkedIn: https://www.linkedin.com/company/aurum-group ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | Website & CMS | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code | | | [LinkedIn](https://www.runsonwhat.com/reverse/linkedin) | Marketing | DNS verification records | | | [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) | Marketing | DNS verification records | | | [Weglot](https://www.runsonwhat.com/reverse/weglot) | Website & CMS | Website code | | | [ClickDimensions](https://www.runsonwhat.com/reverse/clickdimensions) | Marketing | Custom domain | | | [HeyGen](https://www.runsonwhat.com/reverse/heygen) | Marketing | DNS verification records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records, Email records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [TeamViewer](https://www.runsonwhat.com/reverse/teamviewer) | Dev Tools | DNS verification records | | | [GoTo](https://www.runsonwhat.com/reverse/goto) | Collaboration | DNS verification records | | | [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | DNS verification records, Website code | | | [AuthSMTP](https://www.runsonwhat.com/reverse/authsmtp) | Email Delivery | Email records | | ## Recent changes at The Aurum Group - 2026-11-05: started using again [Apple Business](https://www.runsonwhat.com/reverse/apple) - 2026-11-05: started using again [Google Search Console](https://www.runsonwhat.com/reverse/gsc) - 2026-11-05: started using again [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) - 2026-11-05: started using again [HeyGen](https://www.runsonwhat.com/reverse/heygen) - 2026-11-05: started using again [Adobe](https://www.runsonwhat.com/reverse/adobe) - 2026-11-05: started using again [Anthropic](https://www.runsonwhat.com/reverse/anthropic) - 2026-11-05: started using again [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) - 2026-11-05: started using again [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) - 2026-11-05: started using again [LinkedIn](https://www.runsonwhat.com/reverse/linkedin) - 2026-11-05: started using again [AuthSMTP](https://www.runsonwhat.com/reverse/authsmtp) - 2026-11-05: started using again [TeamViewer](https://www.runsonwhat.com/reverse/teamviewer) - 2026-11-05: started using again [GoTo](https://www.runsonwhat.com/reverse/goto) ## FAQ ### What tools does The Aurum Group use? As of November 2026, runsonwhat has found 30 tools at The Aurum Group (aurumgroup.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Tag Manager and Sentry. Go-to-market: WordPress, Google Ads and Elementor. Company Ops: Microsoft 365, Apple Business and Exclaimer. Last checked November 5, 2026. ### What email provider does The Aurum Group use? The Aurum Group uses Microsoft 365 for email and office software, alongside Apple Business and Exclaimer, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 733,991 companies runsonwhat tracks. ### What does The Aurum Group use for customer support? The Aurum Group uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on aurumgroup.com. Zendesk is used by 43,643 companies runsonwhat tracks. ### What analytics tools does The Aurum Group use? The Aurum Group uses Google Tag Manager for analytics, according to runsonwhat (November 2026). runsonwhat found Google Tag Manager through Google Tag Manager code on aurumgroup.com. Google Tag Manager is used by 516,015 companies runsonwhat tracks. ### What is The Aurum Group's website built with? The Aurum Group uses WordPress for its website, alongside Elementor, Rank Math and Weglot, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on aurumgroup.com. WordPress is used by 606,753 companies runsonwhat tracks. ### What marketing software does The Aurum Group use? The Aurum Group uses LinkedIn for marketing, alongside Dynamics 365 Customer Insights, ClickDimensions and HeyGen, according to runsonwhat (November 2026). runsonwhat found LinkedIn through a DNS verification record for LinkedIn. LinkedIn is used by 15,664 companies runsonwhat tracks. ### Does The Aurum Group use jQuery? Yes. runsonwhat found jQuery at The Aurum Group through jQuery code on aurumgroup.com. jQuery is a Frontend tool used by 927,220 companies runsonwhat tracks. ### Does The Aurum Group use AI tools? Yes. runsonwhat has found Anthropic at The Aurum Group; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so The Aurum Group may use more AI tools than these. ### Has The Aurum Group changed tools recently? Yes. On runsonwhat's rechecks, The Aurum Group started using Apple Business, Google Search Console and Dynamics 365 Customer Insights (latest on November 5, 2026) and stopped using Zoom, Adobe and Anthropic (latest on October 31, 2026). A change counts only between two checks of aurumgroup.com done the same way. ### Which companies have a tech stack similar to The Aurum Group's? The companies with the stacks most like The Aurum Group's are Brotherhood Mutual, Valin, Andrews University and Civils & Lintels, according to runsonwhat (November 2026). Each shares 6 to 6 tools with The Aurum Group, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what The Aurum Group uses? runsonwhat reads public records only. Of the 30 tools at The Aurum Group, 13 were found through code on aurumgroup.com, 12 through DNS records, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and aurumgroup.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/aurumgroup.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.