# What does ATB Financial use? ATB Financial (atb.com) shows public evidence of 59 tools, according to runsonwhat (last checked 2026-10-09). - Industry: Financial Services - Size: 5,001–10,000 employees - Based in: Edmonton, Canada - Founded: 1938 - LinkedIn: https://www.linkedin.com/company/atb-financial ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code | | | [Mixpanel](https://www.runsonwhat.com/reverse/mixpanel) | Analytics | DNS verification records, Website code | | | [Azure Monitor](https://www.runsonwhat.com/reverse/azure-monitor) | Analytics | Website code | | | [Siteimprove](https://www.runsonwhat.com/reverse/siteimprove) | Analytics | Website code | | | [Microsoft Application Insights](https://www.runsonwhat.com/reverse/microsoft-application-insights) | Monitoring | Website code | | | [Pingdom](https://www.runsonwhat.com/reverse/pingdom) | Monitoring | Website code | | | [Astronomer](https://www.runsonwhat.com/reverse/astronomer) | Data Pipeline | DNS verification records | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2023-03 | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2023-03 | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | | [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code | | | [Quora Ads](https://www.runsonwhat.com/reverse/quora-ads) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | | [Airtable](https://www.runsonwhat.com/reverse/airtable) | Collaboration | DNS verification records | | | [Docker](https://www.runsonwhat.com/reverse/docker) | Dev Tools | DNS verification records | | | [Palo Alto Networks](https://www.runsonwhat.com/reverse/paloalto) | Security & Compliance | DNS verification records | | | [IdenTrust](https://www.runsonwhat.com/reverse/identrust) | Security & Compliance | DNS verification records | | | [Bitrise](https://www.runsonwhat.com/reverse/bitrise) | Dev Tools | DNS verification records | | | [Eightfold AI](https://www.runsonwhat.com/reverse/eightfold) | People & HR | Custom domain | 2024-06 | ## Recent changes at ATB Financial - 2026-10-09: started using [IdenTrust](https://www.runsonwhat.com/reverse/identrust) ## FAQ ### What tools does ATB Financial use? As of October 2026, runsonwhat has found 59 tools at ATB Financial (atb.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Microsoft Azure. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Optimizely. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 9, 2026. ### What cloud does ATB Financial run on? ATB Financial uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on atb.com. Amazon Web Services is used by 145,088 companies runsonwhat tracks. ### What CRM does ATB Financial use? ATB Financial uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and ATB Financial has used it since at least March 2023. HubSpot is used by 92,659 companies runsonwhat tracks. ### What email provider does ATB Financial use? ATB Financial uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 705,074 companies runsonwhat tracks. ### What analytics tools does ATB Financial use? ATB Financial uses Google Analytics for analytics, alongside Google Tag Manager, Mixpanel and Azure Monitor, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on atb.com. Google Analytics is used by 858,994 companies runsonwhat tracks. ### What is ATB Financial's website built with? ATB Financial uses HubSpot CMS for its website, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS, and ATB Financial has used it since at least March 2023. HubSpot CMS is used by 32,905 companies runsonwhat tracks. ### How long has ATB Financial used HubSpot? ATB Financial has used HubSpot since at least March 2023, going by the first public certificate of the atb.com subdomain that points at HubSpot. Other long-running tools at ATB Financial include HubSpot CMS (since March 2023) and Eightfold AI (since June 2024). ### Does ATB Financial use jQuery? Yes. runsonwhat found jQuery at ATB Financial through jQuery code on atb.com. jQuery is a Frontend tool used by 902,007 companies runsonwhat tracks. ### Has ATB Financial changed tools recently? Yes. On runsonwhat's rechecks, ATB Financial started using IdenTrust (latest on October 9, 2026). A change counts only between two checks of atb.com done the same way. ### Which companies have a tech stack similar to ATB Financial's? The companies with the stacks most like ATB Financial's are Kering, Flink, Truist and AMP, according to runsonwhat (October 2026). Each shares 11 to 27 tools with ATB Financial, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what ATB Financial uses? runsonwhat reads public records only. Of the 59 tools at ATB Financial, 27 were found through code on atb.com, 24 through DNS records, 5 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and atb.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/atb.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.