# What does ASUG use? ASUG (asug.com) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Internet - Size: 11–50 employees - Based in: Chicago, United States - Founded: 1991 - LinkedIn: https://www.linkedin.com/company/asug-americas-sap-users-group ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2017-10 | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2017-10 | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [PathFactory](https://www.runsonwhat.com/reverse/pathfactory) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Marker.io](https://www.runsonwhat.com/reverse/marker-io) | Dev Tools | Website code | | ## FAQ ### What tools does ASUG use? As of November 2026, runsonwhat has found 21 tools at ASUG (asug.com) in public records. Edge & Hosting: Amazon Route 53. Application: Google Maps, Adobe Fonts and Algolia. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, LinkedIn Insight Tag and Microsoft Ads. Company Ops: Microsoft 365, Amazon SES and OneTrust. Last checked November 10, 2026. ### What CRM does ASUG use? ASUG uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and ASUG has used it since at least October 2017. HubSpot is used by 97,656 companies runsonwhat tracks. ### What email provider does ASUG use? ASUG uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 734,273 companies runsonwhat tracks. ### What analytics tools does ASUG use? ASUG uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on asug.com. Google Analytics is used by 903,962 companies runsonwhat tracks. ### What is ASUG's website built with? ASUG uses HubSpot CMS for its website, according to runsonwhat (November 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS, and ASUG has used it since at least October 2017. HubSpot CMS is used by 34,582 companies runsonwhat tracks. ### What marketing software does ASUG use? ASUG uses PathFactory for marketing, according to runsonwhat (November 2026). runsonwhat found PathFactory through PathFactory code on asug.com. PathFactory is used by 206 companies runsonwhat tracks. ### How long has ASUG used HubSpot? ASUG has used HubSpot since at least October 2017, going by the first public certificate of the asug.com subdomain that points at HubSpot. Other long-running tools at ASUG include HubSpot CMS (since October 2017). ### Does ASUG use Google Ads? Yes. runsonwhat found Google Ads at ASUG through Google Ads code on asug.com. Google Ads is a Ads & Pixels tool used by 540,399 companies runsonwhat tracks. ### Which companies have a tech stack similar to ASUG's? The companies with the stacks most like ASUG's are Kinaxis, Nintex Global, Anaplan and Actian, according to runsonwhat (November 2026). Each shares 5 to 10 tools with ASUG, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what ASUG uses? runsonwhat reads public records only. Of the 21 tools at ASUG, 15 were found through code on asug.com, 3 through DNS records, 2 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and asug.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/asug.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.