# What does ARF Financial LLC use?

ARF Financial LLC (arffinancial.com) shows public evidence of 28 tools, according to runsonwhat (last checked 2026-11-10).

- Industry: Financial Services
- Size: 51–200 employees
- Based in: Beverly Hills, United States
- Founded: 2001
- LinkedIn: https://www.linkedin.com/company/arf-financial

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2021-10 |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Custom domain, Email records, Website code |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2021-10 |
| [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |
| [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | Email records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code |  |
| [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records |  |
| [Duo](https://www.runsonwhat.com/reverse/duo) | Security & Compliance | DNS verification records |  |
| [Check Point Harmony Email](https://www.runsonwhat.com/reverse/avanan) | Security & Compliance | Email records |  |

## Recent changes at ARF Financial LLC

- 2026-11-10: started using [Anthropic](https://www.runsonwhat.com/reverse/anthropic)

## FAQ

### What tools does ARF Financial use?

As of November 2026, runsonwhat has found 28 tools at ARF Financial (arffinancial.com) in public records. Edge & Hosting: Cloudflare and GoDaddy. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Hotjar. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, CookieYes and KnowBe4. Last checked November 10, 2026.

### What CRM does ARF Financial use?

ARF Financial uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and ARF Financial has used it since at least October 2021. HubSpot is used by 97,473 companies runsonwhat tracks.

### What email provider does ARF Financial use?

ARF Financial uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on arffinancial.com. Microsoft 365 is used by 732,774 companies runsonwhat tracks.

### What analytics tools does ARF Financial use?

ARF Financial uses Google Analytics for analytics, alongside Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on arffinancial.com. Google Analytics is used by 903,845 companies runsonwhat tracks.

### What is ARF Financial's website built with?

ARF Financial uses WordPress for its website, alongside Yoast SEO and HubSpot CMS, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on arffinancial.com. WordPress is used by 606,734 companies runsonwhat tracks.

### What marketing software does ARF Financial use?

ARF Financial uses Trustpilot for marketing, alongside Marketo, according to runsonwhat (November 2026). runsonwhat found Trustpilot through Trustpilot code on arffinancial.com. Trustpilot is used by 16,405 companies runsonwhat tracks.

### How long has ARF Financial used HubSpot?

ARF Financial has used HubSpot since at least October 2021, going by the first public certificate of the arffinancial.com subdomain that points at HubSpot. Other long-running tools at ARF Financial include HubSpot CMS (since October 2021).

### Does ARF Financial use jQuery?

Yes. runsonwhat found jQuery at ARF Financial through jQuery code on arffinancial.com. jQuery is a Frontend tool used by 927,209 companies runsonwhat tracks.

### Does ARF Financial use AI tools?

Yes. runsonwhat has found Anthropic at ARF Financial; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so ARF Financial may use more AI tools than these.

### Has ARF Financial changed tools recently?

Yes. On runsonwhat's rechecks, ARF Financial started using Anthropic (latest on November 10, 2026). A change counts only between two checks of arffinancial.com done the same way.

### How does runsonwhat know what ARF Financial uses?

runsonwhat reads public records only. Of the 28 tools at ARF Financial, 15 were found through code on arffinancial.com, 5 through DNS records, 4 through email records and 4 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and arffinancial.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/arffinancial.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
