# What does Archetype use? Archetype (archetypeconsulting.com) shows public evidence of 22 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Management Consulting - Size: 51–200 employees - Based in: Boston, United States - Founded: 2006 - LinkedIn: https://www.linkedin.com/company/archetypeconsulting ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records | | | [Resend](https://www.runsonwhat.com/reverse/resend) | Email Delivery | Email records | | | [Barracuda](https://www.runsonwhat.com/reverse/barracuda) | Security & Compliance | Email records | | | [BugHerd](https://www.runsonwhat.com/reverse/bugherd) | Dev Tools | Website code | | ## FAQ ### What tools does Archetype use? As of November 2026, runsonwhat has found 22 tools at Archetype (archetypeconsulting.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and WP Engine. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Apple Business and Exclaimer. Last checked November 10, 2026. ### What cloud does Archetype run on? Archetype uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found WP Engine through WP Engine code on archetypeconsulting.com. WP Engine is used by 52,289 companies runsonwhat tracks. ### What email provider does Archetype use? Archetype uses Microsoft 365 for email and office software, alongside Apple Business and Exclaimer, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 734,158 companies runsonwhat tracks. ### What analytics tools does Archetype use? Archetype uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on archetypeconsulting.com. Google Analytics is used by 903,921 companies runsonwhat tracks. ### What is Archetype's website built with? Archetype uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on archetypeconsulting.com. WordPress is used by 606,784 companies runsonwhat tracks. ### Does Archetype use jQuery? Yes. runsonwhat found jQuery at Archetype through jQuery code on archetypeconsulting.com. jQuery is a Frontend tool used by 927,221 companies runsonwhat tracks. ### Does Archetype use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Archetype; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Archetype may use more AI tools than these. ### Which companies have a tech stack similar to Archetype's? The companies with the stacks most like Archetype's are Riveron, Wasco - Part Of Velux Commercial, Ellis-Fermor & Negus and HZW Huisartsenzorg Zaanstreek Waterland, according to runsonwhat (November 2026). Each shares 9 to 13 tools with Archetype, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Archetype uses? runsonwhat reads public records only. Of the 22 tools at Archetype, 12 were found through code on archetypeconsulting.com, 4 through email records, 4 through DNS records, 1 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and archetypeconsulting.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/archetypeconsulting.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.