# What does Apptimizer use?

Apptimizer (apptimizer.net) shows public evidence of 28 tools, according to runsonwhat (last checked 2026-10-31).

- Industry: Marketing and Advertising
- Size: 11–50 employees
- Based in: London, United Kingdom
- Founded: 2017
- LinkedIn: https://www.linkedin.com/company/apptimizer

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code |  |
| [GrowthBook](https://www.runsonwhat.com/reverse/growthbook) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |
| [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code |  |
| [tawk.to](https://www.runsonwhat.com/reverse/tawk) | Support & Docs | Website code |  |
| [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code |  |
| [Salesloft](https://www.runsonwhat.com/reverse/salesloft) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |
| [Tailscale](https://www.runsonwhat.com/reverse/tailscale) | Security & Compliance | DNS verification records |  |

## FAQ

### What tools does Apptimizer use?

As of November 2026, runsonwhat has found 28 tools at Apptimizer (apptimizer.net) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, React and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace, SendGrid and Let's Encrypt. Last checked October 31, 2026.

### What CRM does Apptimizer use?

Apptimizer uses HubSpot for its CRM, alongside Calendly, Apollo.io and Salesloft, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on apptimizer.net. HubSpot is used by 96,182 companies runsonwhat tracks.

### What email provider does Apptimizer use?

Apptimizer uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on apptimizer.net. Google Workspace is used by 411,037 companies runsonwhat tracks.

### What does Apptimizer use for customer support?

Apptimizer uses tawk.to for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found tawk.to through tawk.to code on apptimizer.net. tawk.to is used by 17,468 companies runsonwhat tracks.

### What analytics tools does Apptimizer use?

Apptimizer uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Segment, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on apptimizer.net. Google Analytics is used by 906,607 companies runsonwhat tracks.

### Does Apptimizer use Google Fonts?

Yes. runsonwhat found Google Fonts at Apptimizer through Google Fonts code on apptimizer.net. Google Fonts is a Media & UI tool used by 825,992 companies runsonwhat tracks.

### Which companies have a tech stack similar to Apptimizer's?

The companies with the stacks most like Apptimizer's are Matik, SAS Institute, Hygraph and Lineate, according to runsonwhat (November 2026). Each shares 14 to 17 tools with Apptimizer, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Apptimizer uses?

runsonwhat reads public records only. Of the 28 tools at Apptimizer, 18 were found through code on apptimizer.net, 8 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and apptimizer.net about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/apptimizer.net (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
