# What does Approov use?

Approov (approov.com) shows public evidence of 10 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Software
- Size: 11–50 employees
- Based in: Edinburgh, United Kingdom
- Founded: 2001
- LinkedIn: https://www.linkedin.com/company/approov

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Email records, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Website code |  |
| [Beamer](https://www.runsonwhat.com/reverse/beamer) | Marketing | Website code |  |

## FAQ

### What tools does Approov use?

As of October 2026, runsonwhat has found 10 tools at Approov (approov.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, LinkedIn Insight Tag and HubSpot. Last checked October 20, 2026.

### What CRM does Approov use?

Approov uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on approov.com. HubSpot is used by 93,574 companies runsonwhat tracks.

### What analytics tools does Approov use?

Approov uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on approov.com. Google Analytics is used by 873,222 companies runsonwhat tracks.

### What is Approov's website built with?

Approov uses HubSpot CMS for its website, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through HubSpot CMS code on approov.com. HubSpot CMS is used by 33,151 companies runsonwhat tracks.

### What marketing software does Approov use?

Approov uses Beamer for marketing, according to runsonwhat (October 2026). runsonwhat found Beamer through Beamer code on approov.com. Beamer is used by 95 companies runsonwhat tracks.

### Does Approov use Google Fonts?

Yes. runsonwhat found Google Fonts at Approov through Google Fonts code on approov.com. Google Fonts is a Media & UI tool used by 804,664 companies runsonwhat tracks.

### Which companies have a tech stack similar to Approov's?

The companies with the stacks most like Approov's are Joincube, DataSift, Pluga and TalentDesk, according to runsonwhat (October 2026). Each shares 6 to 10 tools with Approov, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Approov uses?

runsonwhat reads public records only. Of the 10 tools at Approov, 8 were found through code on approov.com, 1 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and approov.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/approov.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.