# What does Applause use?

Applause (applause.com) shows public evidence of 26 tools, according to runsonwhat (last checked 2026-10-10).

- Industry: Software Testing
- Based in: United States
- Founded: 2007
- LinkedIn: https://www.linkedin.com/company/applause

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Kinsta](https://www.runsonwhat.com/reverse/kinsta) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain, Email records, Website code | 2018-09 |
| [Qualified](https://www.runsonwhat.com/reverse/qualified) | Sales & CRM | Website code |  |
| [ServiceNow](https://www.runsonwhat.com/reverse/servicenow) | Support & Docs | Custom domain | 2018-12 |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records |  |
| [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records |  |
| [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records |  |
| [JetBrains](https://www.runsonwhat.com/reverse/jetbrains) | Dev Tools | DNS verification records |  |

## FAQ

### What tools does Applause use?

As of October 2026, runsonwhat has found 26 tools at Applause (applause.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Kinsta. Application: jQuery, Font Awesome and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: WordPress, Google Ads and LinkedIn Insight Tag. Company Ops: Google Workspace, SendGrid and Atlassian. Last checked October 10, 2026.

### What cloud does Applause run on?

Applause uses Amazon Web Services for hosting and cloud infrastructure, alongside Kinsta, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on applause.com. Amazon Web Services is used by 144,724 companies runsonwhat tracks.

### What sales tools does Applause use?

The sales tools runsonwhat has found at Applause are Qualified (October 2026); no CRM shows up in Applause's public records. runsonwhat found Qualified through Qualified code on applause.com. Qualified is used by 1,692 companies runsonwhat tracks.

### What email provider does Applause use?

Applause uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on applause.com. Google Workspace is used by 396,633 companies runsonwhat tracks.

### What does Applause use for customer support?

Applause uses ServiceNow for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found ServiceNow through a subdomain that points at ServiceNow, and Applause has used it since at least December 2018. ServiceNow is used by 913 companies runsonwhat tracks.

### What analytics tools does Applause use?

Applause uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on applause.com. Google Analytics is used by 849,773 companies runsonwhat tracks.

### How long has Applause used Marketo?

Applause has used Marketo since at least September 2018, going by the first public certificate of the applause.com subdomain that points at Marketo. Other long-running tools at Applause include ServiceNow (since December 2018).

### Does Applause use jQuery?

Yes. runsonwhat found jQuery at Applause through jQuery code on applause.com. jQuery is a Frontend tool used by 895,643 companies runsonwhat tracks.

### Does Applause use AI tools?

Yes. runsonwhat has found Anthropic at Applause; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Applause may use more AI tools than these.

### Which companies have a tech stack similar to Applause's?

The companies with the stacks most like Applause's are Medidata Solutions, Boomi, LP, Paychex and Rithum, according to runsonwhat (October 2026). Each shares 11 to 19 tools with Applause, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Applause uses?

runsonwhat reads public records only. Of the 26 tools at Applause, 13 were found through code on applause.com, 7 through DNS records, 4 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and applause.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/applause.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
