# What does AppFolio, Inc. use? AppFolio, Inc. (appfolioinc.com) shows public evidence of 29 tools, according to runsonwhat (last checked 2026-10-18). - Industry: Software - Based in: Santa Barbara, United States - Founded: 2006 - LinkedIn: https://www.linkedin.com/company/appfolio ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | | [Nuxt](https://www.runsonwhat.com/reverse/nuxt) | Frontend | Website code | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code | | | [Marketo Measure](https://www.runsonwhat.com/reverse/marketo-measure) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Email records, Website code | | | [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Website code | | | [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code | | | [Storyblok](https://www.runsonwhat.com/reverse/storyblok) | Website & CMS | Website code | | | [Qualified](https://www.runsonwhat.com/reverse/qualified) | Sales & CRM | Website code | | | [Navattic](https://www.runsonwhat.com/reverse/navattic) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [BugHerd](https://www.runsonwhat.com/reverse/bugherd) | Dev Tools | Website code | | | [Securiti](https://www.runsonwhat.com/reverse/securiti) | Security & Compliance | Website code | | ## FAQ ### What tools does AppFolio use? As of October 2026, runsonwhat has found 29 tools at AppFolio (appfolioinc.com) in public records. Edge & Hosting: Amazon Route 53. Application: Vimeo, Vue.js and Nuxt. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, BugHerd and Securiti. Last checked October 18, 2026. ### What sales tools does AppFolio use? The sales tools runsonwhat has found at AppFolio are Demandbase, Bombora and Qualified (October 2026); no CRM shows up in AppFolio's public records. runsonwhat found Demandbase through Demandbase code on appfolioinc.com. ### What email provider does AppFolio use? AppFolio uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 402,387 companies runsonwhat tracks. ### What does AppFolio use for customer support? AppFolio uses Intercom for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Intercom through Intercom code on appfolioinc.com. Intercom is used by 8,772 companies runsonwhat tracks. ### What analytics tools does AppFolio use? AppFolio uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Marketo Measure, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on appfolioinc.com. Google Analytics is used by 879,477 companies runsonwhat tracks. ### What is AppFolio's website built with? AppFolio uses Storyblok for its website, according to runsonwhat (October 2026). runsonwhat found Storyblok through Storyblok code on appfolioinc.com. Storyblok is used by 2,602 companies runsonwhat tracks. ### Does AppFolio use Google Ads? Yes. runsonwhat found Google Ads at AppFolio through Google Ads code on appfolioinc.com. Google Ads is a Ads & Pixels tool used by 500,841 companies runsonwhat tracks. ### Which companies have a tech stack similar to AppFolio's? The companies with the stacks most like AppFolio's are AppFolio, AppFolio, SOCi and Clumio, according to runsonwhat (October 2026). Each shares 14 to 29 tools with AppFolio, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what AppFolio uses? runsonwhat reads public records only. Of the 29 tools at AppFolio, 25 were found through code on appfolioinc.com, 2 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and appfolioinc.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/appfolioinc.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.