# What does AO World use?

AO World (ao.com) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Mail Order
- Based in: United Kingdom
- Founded: 2000

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Dynatrace](https://www.runsonwhat.com/reverse/dynatrace) | Monitoring | DNS verification records |  |
| [Astronomer](https://www.runsonwhat.com/reverse/astronomer) | Data Pipeline | DNS verification records |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [SAP Emarsys](https://www.runsonwhat.com/reverse/emarsys) | Marketing | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records, Email records |  |
| [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records |  |
| [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records |  |
| [TeamViewer](https://www.runsonwhat.com/reverse/teamviewer) | Dev Tools | DNS verification records |  |
| [Probely](https://www.runsonwhat.com/reverse/probely) | Security & Compliance | DNS verification records |  |

## FAQ

### What tools does AO World use?

As of October 2026, runsonwhat has found 15 tools at AO World (ao.com) in public records. Edge & Hosting: Cloudflare and Amazon CloudFront. Application: Stripe. Data & Observability: Dynatrace and Astronomer. Go-to-market: SAP Emarsys. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked October 20, 2026.

### What email provider does AO World use?

AO World uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 710,125 companies runsonwhat tracks.

### What payment provider does AO World use?

AO World uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through a DNS verification record for Stripe. Stripe is used by 28,026 companies runsonwhat tracks.

### What marketing software does AO World use?

AO World uses SAP Emarsys for marketing, according to runsonwhat (October 2026). runsonwhat found SAP Emarsys through a subdomain that points at SAP Emarsys. SAP Emarsys is used by 1,033 companies runsonwhat tracks.

### What monitoring tools does AO World use?

AO World uses Dynatrace for monitoring, according to runsonwhat (October 2026). runsonwhat found Dynatrace through a DNS verification record for Dynatrace. Dynatrace is used by 4,603 companies runsonwhat tracks.

### Does AO World use Cloudflare?

Yes. runsonwhat found Cloudflare at AO World through DNS records that point at Cloudflare and code on ao.com. Cloudflare is a CDN & Edge tool used by 702,527 companies runsonwhat tracks.

### Which companies have a tech stack similar to AO World's?

The companies with the stacks most like AO World's are Babbel, SecurityHQ, Global Holdings and Ingka Group, according to runsonwhat (October 2026). Each shares 5 to 9 tools with AO World, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what AO World uses?

runsonwhat reads public records only. Of the 15 tools at AO World, 12 were found through DNS records, 2 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ao.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/ao.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.