# What does Amara use?

Amara (amara.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-15).

- Industry: Retail
- Size: 51–200 employees
- Based in: Rayne, United Kingdom
- Founded: 2005
- LinkedIn: https://www.linkedin.com/company/amara-living-ltd

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code |  |
| [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records |  |
| [Squarespace](https://www.runsonwhat.com/reverse/squarespace) | Website & CMS | Custom domain |  |
| [Amplience](https://www.runsonwhat.com/reverse/amplience) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |

## FAQ

### What tools does Amara use?

As of October 2026, runsonwhat has found 18 tools at Amara (amara.com) in public records. Edge & Hosting: Akamai. Application: jQuery, PayPal and Algolia. Data & Observability: Google Tag Manager, web-vitals and Segment. Go-to-market: Meta Pixel, Zendesk and Squarespace. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 15, 2026.

### What email provider does Amara use?

Amara uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 701,710 companies runsonwhat tracks.

### What does Amara use for customer support?

Amara uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records. Zendesk is used by 40,934 companies runsonwhat tracks.

### What payment provider does Amara use?

Amara uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on amara.com. PayPal is used by 33,816 companies runsonwhat tracks.

### What analytics tools does Amara use?

Amara uses Google Tag Manager for analytics, alongside Segment, according to runsonwhat (October 2026). runsonwhat found Google Tag Manager through Google Tag Manager code on amara.com. Google Tag Manager is used by 489,238 companies runsonwhat tracks.

### What is Amara's website built with?

Amara uses Squarespace for its website, alongside Amplience, according to runsonwhat (October 2026). runsonwhat found Squarespace through a subdomain that points at Squarespace. Squarespace is used by 33,311 companies runsonwhat tracks.

### Does Amara use jQuery?

Yes. runsonwhat found jQuery at Amara through jQuery code on amara.com. jQuery is a Frontend tool used by 897,845 companies runsonwhat tracks.

### Which companies have a tech stack similar to Amara's?

The companies with the stacks most like Amara's are Pepco, Biosearch Technologies, JD Sports and Janie & Jack, according to runsonwhat (October 2026). Each shares 4 to 8 tools with Amara, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Amara uses?

runsonwhat reads public records only. Of the 18 tools at Amara, 8 were found through code on amara.com, 6 through DNS records, 3 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and amara.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/amara.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.