# What does Allata use? Allata (allata.com) shows public evidence of 32 tools, according to runsonwhat (last checked 2026-10-20). - Industry: IT Services - Size: 201–1,000 employees - Based in: Dallas, United States - Founded: 2016 - LinkedIn: https://www.linkedin.com/company/allata ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [AddToAny](https://www.runsonwhat.com/reverse/addtoany) | Media & UI | Website code | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2023-07 | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2023-07 | | [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Custom domain, Email records | 2025-06 | | [GitBook](https://www.runsonwhat.com/reverse/gitbook) | Support & Docs | Custom domain | 2024-01 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [MailChannels](https://www.runsonwhat.com/reverse/mailchannels) | Email Delivery | Email records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Have I Been Pwned](https://www.runsonwhat.com/reverse/hibp) | Security & Compliance | DNS verification records | | | [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records | | ## Recent changes at Allata - 2026-10-20: started using [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) ## FAQ ### What tools does Allata use? As of October 2026, runsonwhat has found 32 tools at Allata (allata.com) in public records. Edge & Hosting: Cloudflare, WP Engine and Microsoft Azure. Application: jQuery, Google Fonts and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026. ### What cloud does Allata run on? Allata uses WP Engine for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found WP Engine through WP Engine code on allata.com. WP Engine is used by 51,107 companies runsonwhat tracks. ### What CRM does Allata use? Allata uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Allata has used it since at least July 2023. HubSpot is used by 93,629 companies runsonwhat tracks. ### What email provider does Allata use? Allata uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 709,024 companies runsonwhat tracks. ### What does Allata use for customer support? Allata uses Zendesk for customer support and documentation, alongside Freshdesk and GitBook, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on allata.com. Zendesk is used by 41,608 companies runsonwhat tracks. ### What analytics tools does Allata use? Allata uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Contentsquare, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on allata.com. Google Analytics is used by 874,767 companies runsonwhat tracks. ### How long has Allata used HubSpot? Allata has used HubSpot since at least July 2023, going by the first public certificate of the allata.com subdomain that points at HubSpot. Other long-running tools at Allata include HubSpot CMS (since July 2023), GitBook (since January 2024) and Freshdesk (since June 2025). ### Does Allata use jQuery? Yes. runsonwhat found jQuery at Allata through jQuery code on allata.com. jQuery is a Frontend tool used by 912,287 companies runsonwhat tracks. ### Does Allata use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Allata; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Allata may use more AI tools than these. ### Has Allata changed tools recently? Yes. On runsonwhat's rechecks, Allata started using Microsoft Azure (latest on October 20, 2026). A change counts only between two checks of allata.com done the same way. ### Which companies have a tech stack similar to Allata's? The companies with the stacks most like Allata's are Stoque, OS City, cplace and Playestates, according to runsonwhat (October 2026). Each shares 2 to 16 tools with Allata, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Allata uses? runsonwhat reads public records only. Of the 32 tools at Allata, 13 were found through code on allata.com, 10 through DNS records, 5 through subdomains that point at the vendor, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and allata.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/allata.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.